Giant Bicycle is one of the largest bicycle production and marketing companies in the world. Its network spans five continents and more than 50 countries. The company is located in mainland China, the United States, the United Kingdom, Germany, and France. , Japan, Canada, the Netherlands and other places, and controls more than 10,000 sales channels.

With more than 30 years of professional experience in producing various types of bicycles, Giant uses advanced production technology, management models and successful global marketing concepts to carefully create every component and enable every consumer to experience To our people***.

Giant is creating a new century of Chinese bicycle culture and sharing the joy of life with everyone, because it firmly believes that life can be better! Basic introduction Chinese name: Giant Bicycle Registered capital: 37.5 million USD Creation date: 1972 Affiliated to: Huge Machinery Industry Co., Ltd. Media reports, development history, major events, corporate culture, developing China, global honors, technology, unlimited creativity, unlimited colors, unlimited momentum, unlimited freedom, media reporting reporters Coming to Giant Yang Gongjing store, there are many customers who patronize the store, and many of them are repeat customers. A customer at the scene said that he was still unsure when he bought an electric car worth more than 3,000 yuan. “Due to work needs, the electric car has a long riding range. I have bought other brands of electric cars before, but after riding it for a short time, the electric car started to wear out. I started repairing it, and then I chose to buy a Giant electric bike after a friend recommended it.” The customer said that after purchasing the car, in addition to following the staff’s recommendations for regular maintenance and replacement of wearing parts such as brake pads, the car has been ridden for more than a year without any problems. Nothing ever went wrong. Development History Since Giant was founded in 1972, Giant Machinery Industry Co., Ltd. has adhered to the attitude of sustainable management, the new century business philosophy of intensive development, and has regarded "humanity concept serving life" as an important cultural component of the enterprise. In 1992, Giant (China) Co., Ltd. was established in the Economic and Technological Development Zone of Kunshan City, Jiangsu Province, and with its persistence, it created a new era of Chinese bicycle culture. Following the strategy and opportunities of the western development, Giant Machinery decided to establish Giant (Chengdu) Co., Ltd. in Longquan Economic and Technological Development Zone, Chengdu on December 28, 2003. The project invested US$12 million and covers an area of ??135 acres. Giant's marketing philosophy of "global brand, local roots" and its self-creation and humanistic technology have made the brand synonymous with international fashion and cutting-edge technology. Always create and produce products and services with the best comprehensive value to meet the needs of global consumers. Giant firmly believes that bicycles have diversified development space in the fields of leisure, entertainment and sports. At the same time, it will also be the most indispensable partner in our life tomorrow. Major Events 1972 Founded Giant Machinery Industry Co., Ltd. (Taiwan) 1981 Established Giant Co., Ltd. (Taiwan) to market its own brand in the Taiwan market. Established Giant Europe in 1986 in the Netherlands to enter the European market. Established Giant America in 1987 to expand into the North American market. Established Giant Japan and Canada in 1989 to establish a legal entity. Giant Sports Foundation established Giant Australia in 1990 to expand the New Zealand and Australia markets. Giant (China) Co., Ltd. was established in 1992. Giant European factory was built in the Netherlands in 1997. Giant Bicycles. Giant Bicycles was established in 2004. Giant (Chengdu) Co., Ltd. was established in 2006. Giant Electric Vehicles ( Kunshan) Co., Ltd. In 2012, Giant (China) Co., Ltd. held its 20th anniversary celebration in Kunshan. With more than 30 years of professional experience in producing various types of bicycles, it combines advanced production technology, business management and mature concepts of global marketing with China's vast market. Combined with its abundant resources, Taiwan's giant group, which is world-renowned for its production and marketing of the world's famous bicycle brand ---- GIANT, established Giant in September 1992 in the Economic and Technological Development Zone of Kunshan City, Jiangsu Province. China) Co., Ltd., and with its perseverance, create a new era of Chinese bicycle culture.

Since its corporate culture entered the mainland, Giant has adhered to the quality policy of "customers first, what customers want, always in my heart; quality is the first priority", integrating human beings' persistence for the future into its own design concept for bicycles. Show your love for life in every detail; maintain the communication between nature and people, and create more perfect products for the better life of the Chinese people with the themes of technology, fashion, and humanism in a new era full of opportunities. While repaying the people of mainland China with new products, Giant adheres to the new century business philosophy of "global operations with deep local roots; global brands operate locally" and insists on driving the development of bicycle culture through its own channels. It has developed 12 directly-operated stores, 28 dealers, more than 700 exclusive stores, and a total of more than 1,500 distribution outlets, allowing consumers to enjoy the service of "buying cars in one place, serving nationwide". While caring about Chinese bicycle sports, we also pay attention to the introduction and development of bicycle leisure culture. While sponsoring cycling teams in Jiangsu, Beijing, Hebei and Henan, we also do not forget to interact with consumers. Giant Bicycles The progress of the times has made us face new opportunities. The new century is the beginning of a more glorious chapter for Giant. In the face of hopes and challenges, the pace of moving forward to realize our dreams has never stopped! Make everything more perfect and more humane. Integrate the return to nature and the unrestrained mood into life, and show the beautiful side in life. This is mankind’s ideal for the future, and it is also Giant’s vision for life. In the world of Giant, share the joy of riding! The research and development and sales of Giant electric vehicles began in the 1990s. Its products have excellent performance and highly modern design, and are popular in the international market and world-famous electric energy research and development Recognized by the company, and became the research and development partner of Giant electric vehicles; in 1998, Giant took the lead in demonstrating a "concept electric vehicle" at the Beijing International Auto Show; in 1999, Giant electric vehicles officially entered the domestic market and became a product with better cost performance. In 2000, Giant electric vehicles The market technology research and development center was established; combining technology, fashion, personality, environmental protection and safety; every electric vehicle of Giant embodies the nobility of life and the agility of art. This stems from Giant's always forward-looking vision and head high at the forefront of the times. Leading the new trend of transportation and leisure, Giant has become the largest bicycle and electric vehicle manufacturing company in the world. It will continue to challenge itself and move towards the best bicycle and electric vehicle manufacturing company; develop a huge group in Taiwan, China - production and sales volume The world-renowned bicycle brand "Giant" also introduced the new life culture of bicycles to the motherland. In September 1992, Kunshan City, Jiangsu Province was selected to establish a wholly-owned Giant (China) Co., Ltd., and the first phase of the project was launched in April 1994. It was officially opened in May. Since its establishment, Giant has continuously adopted the marketing strategy of "global brand with deep local roots" and implemented the overall goal of developing international brands. We insist on creating and producing products and services with the best comprehensive value to meet the needs of global consumers. Today, across the century, we have always believed that bicycles have diversified development space in the fields of leisure, entertainment or sports. Their high added value in benefiting human health and quality of life has constantly prompted us to promote "cycling sports-new life culture". With more than 20 years of professional experience in producing various types of bicycles, in this land full of vitality and hope, Giant combines advanced production technology, business management and mature concepts of global marketing with the vast market and rich resources of the motherland. ; In this land full of vitality, Giant has created a new bicycle production and sales kingdom with its persistence and guided a new bicycle life culture. Registered capital: US$37.5 million Total investment: US$100 million Total land area: 177,606 square meters Rapidly increasing production and sales - 150,000 units in 1994, 500,000 units in 1995, 700,000 units in 1996, 900,000 units in 1997, 970,000 units in 1998 Taiwan 1.71 million units in 1999 2.05 million units in 2000 2.27 million units in 2001 2.61 million units in 2002 2.51 million units in 2003 2.87 million units in 2004 2.91 million units in 2005 2.89 million units in 2006 Giant (China) Events Dreams inspire from beginning to end We are constantly making progress, and our persistent pursuit will not change just because of the change from old to new in a second.

The earth is constantly rotating and facing constant changes. Human beings create their own living space through persistence. Although there are failures and dissatisfaction, it has not changed Giant's dream for a better world. Giant (China) Co., Ltd. was officially established in Kunshan City, Jiangsu Province on October 8, 1992. In February 1993, the construction of the factory started. Giant's first direct-operated store, Shanghai Hengshan Store, officially opened. So far, there are 15 direct-operated stores across the country, 32 dealer. It was officially put into production in 1994 and won the title of "National Famous Brand". In 1995, it won the "Best Brand of Household Products (Transportation Category) Favorite by Hundreds of Millions of People across the Country". It won the title of "Kunshan Civilized Taxpayer". In 1996, it passed the SGMARK certification of the Japan Product Safety Association in 1997. The aluminum alloy frame production line was put into operation and won the "Suzhou Foreign-invested Enterprise Double Excellent Enterprise". The preferred brand for shopping in Jiangsu market passed the ISO9001 certification of the China Commodity Inspection and Quality Certification Center. In 1998, the domestic sales and delivery warehouse was opened. China's top ten brands Kunshan foreign-invested enterprises are major exporters. Kunshan foreign-invested enterprises A major taxpayer, one of the top ten foreign-invested enterprises in Kunshan. The suspension frame production line was established in 1999. Ranked 387th among the top 500 Chinese import and export companies. Among the top ten export enterprises in Kunshan. The top ten export enterprises in Kunshan. In 2000, the "GIANT" trademark was included in the list. "List of National Key Trademark Protections" Top 500 largest foreign-invested enterprises in China Ranked No. 1 in sales of similar products nationwide Key famous brand products in Jiangsu Province Key protected products in Jiangsu Province 3.15 model of quality management and excellent service 2000 Ranked No. 1 in sales of mountain bikes in the country in 2001 Rated as an "Advanced Technology Enterprise", passed the ISO90012000 version certification of China Import and Export Quality Certification Center, a major exporter, a major foreign-invested enterprise, a major taxpayer, the best foreign-invested enterprise, "famous brand enterprise", the first national public favorite for quality, service and credibility. Famous Enterprise: The world's best small company in 2002 (China ranked fourth with annual sales of US$425 million). In 2001, Giant bicycle ranked first in the national market in sales. In 2001, Giant bicycle ranked first in the sales of similar products in the national market. According to "China Quality Journey" 》Survey statistics from January 2001 to April 2002, and won the honor of "the most satisfied user brand with no complaints about product quality and service quality" in the same industry in the national market. In 2003, according to a survey conducted by the National Bureau of Statistics, Giant won the first place in the sales volume of similar products in the national market in 2002 and was rated as a "Product Quality Inspection-Exemption Enterprise" by the General Administration of Quality Supervision, Inspection and Quarantine. Chairman Liu won the "2003 Outstanding Award" from the Hong Kong Chiang Chen Industrial Charity Foundation. Business Leader In 2004, Giant bicycle was rated as the No. 1 sales volume of similar products in the national market in 2003 by the National Bureau of Statistics and the China Industry and Enterprise Information Release Center. Giant was rated as China's "Well-known Trademark" by the Trademark Office of the State Administration for Industry and Commerce. The global honor recognizes itself as a talent. The recognition of others and the belief in oneself are the confidence of others. The glory of Huasheng International comes from Giant's extremely high requirements for itself. Every Giant is a work of art, full of life and spirit. . Bicycles, from traditional transportation tools to leisure sports equipment, steel materials to aerospace composite materials, racing bikes to off-road mountain bikes, every GIANT bicycle has always been innovating, whether in frame design, components or All configurations are aimed at meeting the diversified needs of consumers. Whenever a Giant product with the "GIANT" logo is released to the world, what we deliver to consumers is the "best total value". "TOTALBESTVALUE)" technological boutique, allowing consumers around the world to enjoy the highest quality products with international quality certification. Giant cooperates with Mike Burrows, a top master in the field of bicycle design, and ONCE, a world-famous professional free team, to develop a new generation of TCR Compactroad and lightweight carbon fiber Composite material frame. Therefore, our R&D elite team can be trusted by professional teams from various countries and accept commissions to customize a variety of professional-grade models. Glory is the past, and what we should grasp is the future. Giant’s eyes are always focused on the future. Crossing the boundaries of traditional bicycles. The successful development of the LaFree electric bicycle, which won Taiwan's "Golden Product Image Award" in 2000, reflects its concern for improving the quality of human life in the future and makes Giant's ambitions even greater.

LAFREE 1999 – Taiwan’s “Product Image Gold Award” 2000 – Taiwan’s “Innovative Product” XtCSE-1 1999 – “Bike of the Year” (American Mountain Bike Magazine) Silver Award" - "Bike of the Year" (American Mountain Bike Magazine) ” (Far East Economic Magazine) FLEX-X 1998 – Taiwan’s “Product Image Silver Award” 1997 – European Bicycle Design Competition Champion 1997 – Germany’s “IF Product Design Award” MCR 1998 – “Best New Product of the Year” (American Business Weekly) 1997 – “The Most Creative Bicycle” (American Cycling Magazine) EXPEDITION 1998 – “Bicycle of the Year” in the Netherlands MCM990 1997 – “IF Product Design Award” in Germany 1997 – “Product Image Silver Award” in Taiwan MR-4 2001 – Taiwan Excellence Award 2002-Germany "IF Product Design Award" 2002-Germany Hanover Good Design Award -Taiwan "Innovation Award" 2003 Chairman Liu won the "2003 Outstanding Business Leader Award" from the Hong Kong Chiang Chen Industrial Charity Foundation. Technological bicycles are traditional products with a history of 200 years. Giant uses a strong R&D team and strength to integrate creativity and Technology has given new life to traditional bicycles and has become the new favorite of modern leisure and sports. Technology - it turns human dreams into future reality, from the two wheels under the feet of the French Trojan to the Giant aerodynamic design. All the dazzling changes of the MCR all-round racing car made of carbon fiber are all dependent on its progress. For the future, Giant will use newer technology and greener environmental protection ideas to create products with more contemporary significance and integrate the outstanding achievements of mankind. At the same time, create the lifestyle of your dreams. Fashion - it is never just a fashion, but more like a feeling of appreciation for the world and for all new things brought about by technological progress. The keen sense of smell separates the boundaries between fashion and fashion, just like the world we see from Giant, which is always leisurely and contented, and always expresses its personality. This century is an era in which Giant creates its own rhythm, and different opinions are the future. Fashion! Humanity - creating fashion with technology, building human space with fashion, body-friendly design, ergonomic structure, more humane streamlined shape, dazzling colors, Giant's. The philosophy of human nature is caring service and enthusiastic support. It is integrated into the car body and appears while driving; it is integrated into life and embodies the most extraordinary charm in the era. Push forward the spirit of continuous transcendence and leave the concept of limits far behind you. The world of Giant advocates infinite possibilities and strives to pursue the peak of the times. Technological revolution------Humanistic technology, advocating unlimited creativity in fashionable life-------Lightweight and reliable space material Aluminum alloy material is both lightweight, strong and durable, and unlike ordinary aluminum materials It is prone to metal fatigue, so it is favored by the majority of car enthusiasts. But Giant, which has always led the trend of bicycle technology, is not satisfied with the status quo. On the basis of aluminum alloy materials, high-tech composite materials and aerospace industry gluing technology are used. In 2000, carbon fiber and chromium-molybdenum alloy materials were further used in bicycles. These materials are not only strong and lightweight, but also can effectively absorb shock forces. Giant bicycles made of this material are becoming a mainstream product in the global bicycle market. Infinitely colorful -------Fashionable and changeable appearance decoration Giant's frame surface treatment uses newly improved powder coating and electroplating processes. The powder coating is different from the previous spray paint, and the color is not easy to fall off, making it Every Giant remains beautiful and shiny after going through ups and downs. Coupled with electroplating technology, the frame will appear brighter.

In terms of details, brushing technology is used to deliberately create very fine stripes on the surface of the frame to satisfy every Giant rider’s pursuit of individuality. The use of color-changing paint and color-changing stickers that can absorb ultraviolet rays allows Giant's body to display different colorful colors at all times, creating a colorful and fashionable appearance for Giant. Unlimited kinetic energy ------- Suspension system for comfortable riding. Facing bumpy roads and various obstacles on the road, what is most needed in the bumps is a suspension system with superior performance. This not only avoids the loss of effective energy, but more importantly allows the rider to fully enjoy a comfortable riding experience under various difficult road conditions. Giant has developed the traditional shock absorber design into an all-round, multifunctional shock absorber system. The newly launched saddle and handlebar shock absorbers more considerately reduce the impact on the hands and buttocks, thereby achieving the perfect integration of man and vehicle. Unlimited freedom ------- Free-to-operate braking system The MPH disc brake system developed by GIANT is a safe, efficient and easy-to-use hydraulic braking system. Its main parts are made of forged aluminum alloy, using reinforced three-layer oil pipes, stainless steel 164MM discs, 12.9 grade CRMO screws and DOT4 brake fluid. It is lighter in weight, lower in cost and more durable in use. Adopting a double-piston design, the closed system is compatible with international standards and has passed the German DIN test. It does not affect the braking performance due to splashing, drying or excessive rim deflection. At the same time, it is also easy to replace, install and debug the wheel. There is no rim loss, allowing you to feel the free space under the blue sky and white clouds and experience the ride. Infinite riding pleasure between heaven and earth. Giant, which is spread all over the world, uses every bit of intention to carve out the brilliance of the future, uses the perspective of life to create and discover, and decorates the future with dreams and visions. Don’t give up your faith because of changes in time and space. In the intersection of nature and soul, Giant can touch the truest emotions in life. The territory of the Giant Bicycle Kingdom spans the seven continents of the earth. Giant's tracks remain on every land. Giant has grown because of this, and the world has been united under the same language. Giant's success lies in its global marketing network, which deeply embeds the brand in every corner of the world. Huge Company was born in Dajia, a historical and cultural town in central Taiwan. Since its establishment, the company has continuously adopted the marketing strategy of "global brand, deep local roots" and implemented the development of international brands as its overall goal. We insist on creating and producing products and services with the best total value to meet the needs of global consumers. Based on sustainable management and with the vision of combining the name of the company and the brand as GIANT, Giant has conquered Europe, the birthplace of bicycles. In 1986, Giant first established Giant Europe in the Netherlands, paving a successful path to expand the EU market, and then established more marketing subsidiaries in the UK, Germany, France and the Netherlands to keep abreast of the latest popular information in the EU. In 1987, the American GIANT company was established and expanded its international business in Japan, Canada, Australia and mainland China. Today, the huge global marketing network is distributed in more than 50 countries and regions, ranking among the companies with the most extensive and dense corporate organizational network in the global bicycle industry. The GIANT brand has been recognized by consumers around the world. Whether inhabiting more than 10,000 specialty stores around the world, strolling around the streets, or riding mountain trails, Giant bicycles carefully crafted by Giant can be seen everywhere. In terms of products and services, we use the approach of "purchase in one place, service globally" to innovate product value and provide GIANT bicycle enthusiasts with convenient and reliable services at any time. At the same time, we understand the opinions and needs of customers by serving the grassroots. After compilation and analysis by professional marketing talents from local marketing companies around the world, we design timely products and quickly provide diversified consumer needs in the global bicycle market.

Founded Giant Machinery Industry Co., Ltd. (Taiwan) in 1972. Founded Giant Co., Ltd. (Taiwan) in 1981 to market its own brand in the Taiwan market. In 1986, Giant Europe was established in the Netherlands to enter the European market and lay a solid foundation for expanding the global market. , and then established more marketing subsidiaries in the United Kingdom, Germany, France and other places. In 1987, Giant America was established to expand the North American market. In 1989, Giant Japan and Canada were established. Giant established the Giant Sports Foundation. In 1990, Giant Australia was established to expand. New Zealand and Australia market Successfully developed Giant indoor computer sports car in 1991 and entered the field of health products. Established Giant (China) Co., Ltd. in 1992. Built Giant European factory in the Netherlands in 1997. Established Giant (Chengdu) Co., Ltd. in 2004. Established Giant Electric Vehicle (Chengdu) Co., Ltd. in 2006. Kunshan) Co., Ltd. was established in 2007 by Giant (Tianjin) Co., Ltd. GIANT noun; giant, Hercules, huge animal or plant, great man, genius. Adjective: huge, huge.