Introduction to world-renowned clothing brands

Luxury brand: Louis Vuitton

Louis Vuitton was founded in 1854 and is now part of the French brand Moet Hennessy Group produces high-end luxury products. Founder Louis Vuitton's first career was packing luggage for celebrities and aristocrats when they traveled. He witnessed the invention of the steam train and the development of steamship transportation. He also deeply understood the difficulty of folding the domed suitcases at that time.

As a result, Louis Vuitton revolutionized the creation of the flat-top leather suitcase and opened its first store in Paris. Just like today, his designs were quickly copied, and flat-topped square trunks became the trend. Louis Vuitton's suitcases were first paneled with gray canvas. In 1896, Louis Vuitton's son George used the abbreviations L and V of his father's name and a floral pattern to design the monogram that is still famous today. MonogramCanvas style.

During World War I, Louis Vuitton switched to making foldable stretchers for military suitcases to meet the needs of the time. After the war, he concentrated on making suitcases and won the favor of many celebrities, with a steady stream of orders. By the time of Louis Vuitton's grandson, Gaston, products had reached the pinnacle of luxury, creating special-purpose boxes. Some were equipped with tortoiseshell and ivory combs and mirrors, and some were equipped with tortoiseshell and ivory combs and mirrors. sterling silver crystal perfume bottle. Louis Vuitton will also customize a variety of products for individual customers at their request. A full century has passed, and the monogrammed canvas bag printed with the unique pattern of the "LV" logo has become a fashion classic along with its rich legendary color and Athenian design. Over the past 100 years, the world has experienced many changes, and people's pursuits and aesthetic concepts have also changed accordingly. However, Louis Vuitton not only has an outstanding reputation, but also maintains its unparalleled charm today.

Perhaps it is this charm that attracts countless top designers in the world. To celebrate the 100th anniversary of the birth of the monogram logo, Louis Vuitton's president Yves Carcelle decided to invite seven well-known avant-garde designers to design new styles of bags with the monogram logo after three years of consideration. The 7 designers are: Azzedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang, Isaac · Mizrahi, Sybilla and Vivienne Westwood.

These outstanding designers have a keen sense of fashion. With their understanding of the classic brand Louis Vuitton, they each used their imagination and creativity to design 7 This is a refreshing new bag with monogram logo, which can be used for travel and leisure or elegant social and work places. It also creates the classic image of Louis Vuitton.

The women's handbags designed by Azettina Alea are very attractive. She perfectly combines leopard skin patterns and colors with Louis Vuitton Monogram patterns and colors, which is eye-catching. Bright.

Mauro Blahnik designed an oval-shaped bag that can hold everything needed for a day out.

The designer of the bag that resembles both a flower holder and a quiver, Romeo Gigli, is a travel fanatic, and this bag seems to have been designed for himself. The bag is tightened with straps like a purse. When it is not filled with anything, it has a cylindrical shape; when it is full, it becomes a torus shape. It uses Louis Vuitton's natural cowhide leather pattern, suitable for men and women.

Helmut Lang's designs tend towards minimalism. Based on appropriate proportions, he designed a box that can be used to hold turntables, so that people can enjoy high-quality music while traveling, adding fun to travel.

The frame of the transparent plastic shopping bag designed by Isaac Mizrahi is made of natural soft cowhide, and an elegant Monogram bag can be seen inside, which is the real core of the bag.

Sibyla decided to design a youthful bag that is soft, elegant, mysterious and practical. That’s how the “Shopping in the Rain” bag was born.

The backpack has simple lines and two soft shoulder straps. When it rains, a delicate umbrella can be held out from the top of the bag. The LV trademark is printed on the umbrella cloth, which allows you to keep your hands free without getting wet. Picking up something else is, no wonder, called “shopping in the rain.”

Vivian Westwood’s designs are always unexpected. She is convinced that men always notice a woman’s back first, so she designed the “butt bag” based on the curvature from the waist to the buttocks. Use the strap to fasten it to the waist from back to front, and it can also be carried on the side or by hand. There are two pockets on the outside of the bag, which is very convenient and practical.

In February 1998, Louis Vuitton's first flagship store in the world opened in Paris, and then the second one also opened on Bond Street in London. In August and September of the same year, the third and fourth flagship stores opened in Osaka, Japan and New York, the United States respectively. The business scope of each store includes Louis Vuitton's traditional luggage series, Louis Vuitton's latest men's and women's ready-to-wear series, and men's and women's shoe series.

In 1999, Louis Vuitton opened a flagship store in the Landmark Plaza in Central, Hong Kong, covering an area of ????6,600 square meters on two floors. The store is equipped with Louis Vuitton's full line of high-quality leather goods, including Suitcases, travel bags, leather handbags, small leather products, pens and new men's and women's fashion and leather shoes series, etc. We also provide private leather goods customization services. The decoration design theme of the new store is in line with the other four flagship stores of Louis Vuitton that have been opened. It blends tradition and fashion to create a warm and harmonious atmosphere, making customers feel more comfortable and comfortable when shopping. The five flagship stores are all designed by Peter Marino, a famous American architect and interior designer. He has been responsible for the interior design of many famous stores and has successfully integrated Louis Vuitton's classic style for more than 100 years into the design. among.

Luxury brand: dkny

Introduction:

The founder of Donnakaran is a woman with a peaceful appearance and not surprising appearance

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In order to diversify his clothing empire, he and his husband jointly founded their own company in 1984 and launched a series of unique products: dkny, dknyclassic, dknaactive, dknyjesns, reflecting the different cultures gathered in New York. Culture and its unique flavor of life are given a new interpretation.

dkny uses a more avant-garde, more fashionable and more casual approach to depict the contemporary atmosphere of different cultures and different lifestyles in New York, embodying the unique charm of dkny in completely different languages.

Her glasses are trendy, exquisite, and classic examples that transcend time and space. They are made of cold metal, chic plastic, mainly black, and have an ergonomic and sporty body. They are as dark as the clothes she designed. Deeply attract the consumer public. Each model thoroughly expresses urban life and highlights personality and taste.

Sleek and clean lines are the core idea of ??dkny sunglasses series. Plastic changes create color harmony, and mixed materials are also dkny’s preference.

Luxury brand: Burberry brand profile

(1) Founder: Thomas Burberry (Thomas Burberry)

(2) Registration Place: Basingstoke, England (1856)

(3) Designer:

①1856-1926 Thomas Burberry

1856 Burberry Company was founded in 1999, specializing in the production of wind and raincoats

②After 1926, it became a group of designers

(4) Brand line:

①Burberry (Burberry ): Clothing

② (Planxiu House): Accessories and others

(5) Category: Gabiedin raincoat, women's clothing series, cosmetics series, sewing equipment , fine food, children's clothing, bags, watches, etc.

(7) Brand identification: burberry

Brand legend

A typical British traditional style brand--- Burberry

The famous magazine "Men's Wear" summed up the performance characteristics of Burberry clothing very well: "Burberry clothing can best withstand cold wind, hot wind, rain, and storms, and can form in cold climates. Good clothing and human body environment.

Burberry is an old British clothing brand. In 1835, Thomas Burberry designed a waterproof coat and called it "Gabiding" because of Edward. The seventh generation's customary command was "Give me Bai Bo Li", hence the name "Bai Bo Li".

Early hunting and fishing clothing had to be ideally weatherproof, able to withstand considerable wind and rain, and at the same time have good breathability. Burberry apparel meets this requirement and provides excellent wearing performance.

After the invention of the automobile, Burberry immediately launched men's and women's clothing for driving. Whether it is an open car or a closed car, Burberry can adjust itself to suit different people's tastes and needs. style.

In fact, meeting customers’ “taste and style requirements” is the driving force behind Burberry’s design. The traditional "Burberry Plaid" and "New House Plaid" are registered and protected by the British Trademark Office, and are currently widely used in Burberry designs, including a series of accessories with the trademark prorsumhorse. , bags, cosmetics and watches made in Switzerland are also typical Burberry style features.

Today, Burberry, this typical traditional British style brand, has become a household name in the world. Like a warrior in armor, it protects the clothing culture of the United Kingdom of Great Britain

Luxury brand: Fendi

Brand Archives

( 1) Founder: addlecasagrande Edela Casagrande

1?7?1?7?1?7?1?7?1?7?1?7edoardofendi Eduardo Fendi

(2) Registration place: Rome, Italy (1925)

(3) Designer: since 1962, Karl Lagerfeld (karllargerfeld)

(4) Brand line: fendi Fendi

(5) Category: fur and fashion, leather and leather goods, ready-made clothing, knitted casual clothing, beachwear, swimwear, jewelry, watches, perfume

Brand identification:

① "Double F" logo: from the pen of Karl Largerfeld. It often appears inadvertently on details such as buttons on fendi clothing and accessories, and later even becomes a pattern on the fabric.

② Thick thick strips, or narrow straight strips, plus rhythmic checkers, these patterns often appear in fendi products.

Brand Character

Karl Lagerfeld

Karl is universally recognized as one of the designers with the most ability to lead trends. He has a steady stream of of new ideas, launching exciting new works every season. You never know what style Karl Lagerfeld will launch next season, so you can’t sum up Karl Lagerfeld with any one style.

Luxury brand: hugoboss

hugoboss occupies a pivotal position in the international men's clothing market, which can be strongly proved by its marketing channels in more than 80 countries around the world.

Boss does not advocate designer style, but completely delivers a masculine advertising image to convey a popular male clothing style.

This German brand, which emerged in the 1970s, is very masculine in both design and image. It is the kind of male image that does not wear makeup or extraneous jewelry and attaches great importance to social recognition.

This brand was founded by hugoboss in 1923. It started by producing work clothes, waterproof suits, raincoats and uniforms. It was not until 1972 that it officially entered the fashion industry.

Boss men’s clothing has a complete series of products and is the standard model in the minds of many middle- and senior-level executives. Moreover, in terms of quality and workmanship, it maintains the first-class standards of Europe's largest men's clothing manufacturer.

The hugoboss brand is divided into three brand marketing: bosshugoboss, hugohugoboss and hugoboss.

bosshugoboss is still the company’s core brand, focusing on office suits. hugohugoboss is specially designed for men with a keen sense of fashion. hugoboss targets men with extraordinary taste and strict requirements.

Hugoboss, the founder of the BOSS brand, registered the brand "hugoboss" in Metzingen, Germany in 1923 and began to mainly produce work clothes and uniforms. In 1948, men's and children's clothing lines were launched.

The launch of high-end ready-to-wear series began in the 1960s. At that time, the brand's decision-makers were inspired by their favorite mid-priced Pierre Cardin ready-to-wear, and found BOSS from Germany and then to the European market. Market positioning, targeting the white-collar middle class, designing and producing small-batch, high-quality, high-end and affordable clothing, and soon achieved success, and the BOSS brand went global.

Today, the image of BOSS is associated with professional white-collar workers. This is probably something BOSS, which mainly produced work clothes in the 1920s, did not expect when it started its business.

In terms of business strategy, the sales points of each brand are also different according to the characteristics of its brands. bosshugoboss is mainly sold in high-quality men's clothing retail stores; hugohugoboss sells some fashionable clothing training; hugoboss uses high-end luxury men's clothing stores as its sales points.

In the German market, they will withdraw as quickly as possible from some retailers (stores) that are not suitable for the latest popular image of Boss. They would rather suffer losses than downgrade the brand. This strategy has now been widely used successfully.

Luxury brand: valentino Valentino, also known as Valentino Brand profile:

(1) Founder: valentinogaravaniValentino Garavani

(2) Categories: fashion, high-end ready-to-wear series, men's clothing series, interior decoration textiles and gift series, and perfume series.

Brand brief description:

The founder Valentino Garavani was born in Italy in 1932. He established Valentino Company in Rome in 1960 and in 1968 -In 1973, Valentino Company was taken over by Kenton Company. In 1973, Valentino repurchased the company.

Valentino has won the Nemen-Marcos Award and the Italian-American Foundation Award. Luxuriousness and glamor are the characteristics of the Valentino brand.

Valentino likes to use the purest colors, among which bright red can be said to be his standard color. Valenti's workmanship is very exquisite, from the whole to every small detail, it is done to perfection. Valentino is a symbol of luxurious and extravagant lifestyle, and is extremely loyal to celebrities who pursue perfection.

Luxury brand: versaceVersace Brand profile:

Type: high fashion, high-end ready-to-wear

Founder: Gianni Versace (gianniversace)< /p>

Registered place: Milan, Italy (1978)

Address: viages12.milano.italia, Milan, Italy

Designer: Gianni_Versace Donatella· Versace

Style Overview:

The famous Italian clothing brand Versace represents a brand family and a fashion empire. Its design style is distinctive and is a symbol of avant-garde art with unique aesthetics. Among them, the most charming ones are the gorgeous and imaginative styles that display the characteristics of the Renaissance.

These styles are sexy and beautiful, full of femininity and brightly colored. They not only have the gorgeousness of opera-like super-flat reality, but also fully consider the comfort of wearing and the appropriate display of body shape.

Versace’s clothing is far from as stiff and avant-garde as it looks. Women's pants and leather women's clothing decorated with metal objects and glitter create a female image between a female fighter and a succubus. Embroidered metal mesh structure weaving is a representation of deco art. Variations in black and white strips recall the style of the 1820s. The rich and varied wrappings are reminiscent of designer Viognier and North African style.

The bias cut is the most powerful and valuable attribute of Versace's design. The gem-like colors, smooth lines, and the asymmetric collar produced by the bias cut have endless charm. It uses noble and luxurious fabrics and uses bias cutting to create a clever transition between rigid geometric lines and soft body curves.

In men's clothing, Versace brand clothing also uses leather to wrap garments, creating a bold, majestic and even a bit slutty silhouette, while the size is slightly loose and comfortable, and still uses diagonal and non-woven fabrics. Symmetry tips. The broad shoulders and subtle detailing suggest some kind of science fiction, and people call it a futuristic design.

Lines are very important to Versace clothing. Suits, skirts, coats, etc. are all marked by lines, which express the female body sexyly.

Luxury brand: Guzi (gui)

Brand name: Guzi (gui)

Brand profile:

(1) Type: Haute couture

(2) Founder: Guccio Guzi

(3) Registration place: Florence, Italy (1923)

(4) Designer:

1923-1989, Guccio Guzi

1989-1992, (Richard Lamberson), fashion design And creative director

1990-1991, Dawnmello (Don Mello), American designer

1994, Tomford (Tom Ford)

(5) Brand line: Gucci

(6) Categories: clothing, leather shoes, watches, home accessories, pet supplies, silk scarves and ties. In 1975, Gucci perfume department was established and perfume was launched product.

(7) Target consumer group: upper-class women, movie stars

(8) Address:, Florence, ltaly

Brand legend:

Since karllagerfeld took over chanel, the most fascinating and shocking thing is the story of tomford taking over gui. Before Tomford was appointed as creative director in 1994, the GUI family was already in trouble and on the verge of bankruptcy due to poor management

Fashion essentials: Guzi (gui)

Although the fashion brand is so popular People are dazzled, but GUI's style has always been favored by business people. It is fashionable yet elegant. The clothing of this Italian brand has always been simple in design, especially this season's men's clothing, with novel tailoring and full of Venetian style of the 18th century. , and then blended into the colors of denim, space and rock star, making it bold and uninhibited, exuding endless charm.

The contemporary legend of the Guzi Kingdom

In the fashion kingdom of Gui, there is the young and talented designer Tomford who is most favored by the global media, including Madonna , Mariah Carey, Gurney Sparrow, Elizabeth Hurley, Brad Pitt, as well as Tom Hanks and his wife and other strongest lineup of movie star die-hard fans.

Luxury brand: Calvin Klein (calvinklein) also known as CK

Brand name: Calvin Klein (calvinklein) also known as CK

Brand profile:

(1) Founder: calvinklein, barryschwartz, Barry Schwartz

(2) Place of registration: New York, USA (1968)

(3) Designer: Calvinklein was born in New York, USA in 1942. From 1959 to 1962, he studied at the famous New York Fashion Institute (f.i.t) from 1962 to 1964. He served as an assistant designer to Dan Millstein in 1964. From 1968 to 1968, he worked as a freelance designer. In 1968, he co-founded calvinklein "Calvinklein" company. In 1991, the company was reorganized

(4) Brand line:

①calvinklein (Calvinklein) Calvin Klein): high fashion

②ck calvinklein (ck Calvin Klein): high-end ready-to-wear

③calvinkleinjeans (Calvin Klein jeans): second-tier brand, younger style

(5) Categories: men’s and women’s high fashion, ready-to-wear, men’s and women’s casual wear, socks, underwear, pajamas and swimwear, perfume, glasses, jeans, accessories, fragrance and home furnishings

Brand Summary:

calvinklein, this clothing brand named after its founder, has long been famous in the world.

As an all-round development fashion brand, calvinklein has three main clothing lines: calvinklein for high fashion, ckcalvinklein for high-end ready-to-wear, and calvinkleinjeans for denim series; while the types of accessories include perfume, glasses, and socks. , underwear, pajamas, swimwear and all aspects of home furnishings.

Calvinklein’s career has been soaring, and it has won four well-known clothing awards in a row; its related products are emerging one after another, and their momentum is extremely amazing. In 1997, calvinklein wrote its glory in the field of clothing into the watch manufacturing industry. After cooperating with the famous Swatch Group, ckwatchcoltd was announced, and the young, fashionable and highly personalized ck watch was born.

Among the two existing watch series on the market, ck guides the consumption of young people because of its fashionable styles; calvinklein attracts a small but elegant taste and distinctive personality customer group. own territory.

Just like the founder’s belief in perfectionism, every calvinklein product appears to be so flawless.

Luxury brand: (Christian Dior abbreviated as CD)

Brand name: (Christian Dior abbreviated as CD)

Brand profile:

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Founder: Christian Dior

Registered Place: Paris, France (1946)

Designer:

1946-1957 Years, Christian Dior

1957-1960, (Yves Saint Laurent)

1960-1989, marcbohan (Marc Bohan)

1989-1996, (Gianfranco Ferre)

After 1996, (John Galliano)

Brand line: Chris Dior: haute couture, haute couture.

Categories: haute couture, haute couture, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc.

Brand story:

The Dior brand has always been synonymous with gorgeous women's clothing. The Camale evening dress with a large V-neck, the multi-layered fur that can be freely matched, etc. are all designed by the talented design master Dior. Its elegant narrow skirt has always enabled the wearer to walk freely, reflecting elegance. The perfect combination with practicality. The revolutionary nature of the Dior brand is also reflected in its commitment to the understandability of fashion; the use of high-end and fine fabrics such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. The workmanship is even more exquisite.

After 1957, Dior is still synonymous with luxury and elegance. The second-generation designer Saint Laurent introduced Dior to Moscow in 1959 and launched Dior's new series---the slim series. Marc Bohan, the third generation successor, created the first Miss Dior series, continuing the spiritual style of the Dior brand and carrying it forward.

In 1989, the Dior brand was designed by Italian designer Ferre. His arrival incorporated new rigor and elegance into Dior's traditional more exaggerated and romantic style. Today's Dior company is managed by the LVTH Group; in 1997, the young British designer Gary Arnold was pushed to the front desk of Dior ever since.

After entering the 1990s, the Dior brand's category range includes not only high-end women's clothing and high-end ready-to-wear, but also perfumes, furs, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.

For decades, the Dior brand has continued to create "new opportunities and new love stories" for people. In the process of rebuilding Paris as the world's fashion center after the war, Dior made an indelible contribution

JESSICA

Jessica focuses on personalized designs for urban ladies to express women's modern sense , and the characteristics of being gentle and rational while being confident. Jessica's designer, Christopher Lai, studied in the UK for thirteen years.

When he graduated from Ravenbourne College of Art and Design in London, England with a bachelor's degree, he was recruited by Hong Kong's fashion industry and returned to Hong Kong to work.

Two years after creating his own famous brands "Birds" and "Esprit", he established his own clothing company and added Jessi-ca in 1986. "I love women, so I also love dressing up women" is the motivation behind the design of Jessica clothing series by Christopher Lai, the designer of Jessica clothing series.

Mr. Lai believes that clothing is not only used to decorate an individual, but should also be an expression of one’s personality. Therefore, the clothes he designs adhere to the principles of being feminine, easy to match, and rich in diversity. "Never let the style of clothes replace your style, but you should match the clothes to show your own style." "Jessica allows you to keep yourself, and this is also the focus of Christopher's pursuit.

PRADA

Looking back at the history of PRADA, we must start from the beginning of the 20th century. At that time, America and Europe There was frequent traffic between the two countries, so the founder Mario Prada decided to design and produce a series of leather goods for travel. He established the brand in Milan and imported the highest-grade silver from the UK, the best fish skin from China, and Bohemian In the late 1970s, her granddaughter Miuia Prada took over the management of PRADA and began to add a little bit of clothing design. Until the late 1980s, PRADA was in everyone's mind. Zhongdu is still an Italian brand specializing in leather goods. However, in the "minimalist" trend of the 1990s, the simple and calm design style that Miuia is good at has become the mainstream of clothing, so "uniforms" are often used as inspiration. The clothes designed by PRADA have become one of the representative symbols of minimalist fashion.

Designers from different cities around the world are fans of PRADA leather goods. Donna Karen of New York also carries it. PRADA bags in the black nylon fabric series have been released. In the past two years, PRADA has also vigorously developed some popular styles of leather bags, such as small shopping bags. The colorful colors and easy-to-maintain canvas materials have triggered another wave of bag popularity. In the shoe series, although PRADA has always been consistent with Xinzhuang's design and echoes each other, its styles are leading indicators of the popularity of footwear. For example, square lasts and wedge-shaped heel metallic doll shoes are all PRADA's.

From leather goods, clothing to shoes and underwear, PRADA has become a complete kingdom of boutiques; its territory has also expanded to the world. The designer’s nickname is Miu Miu. The young brand has also captured the hearts of girls all over the world.

International brand: Chanel

Chanel is a famous brand with more than 80 years of experience. Chanel fashion always has elegance and style. With a simple and exquisite style, she is good at breaking through tradition. In the early 1940s, she successfully promoted the "five-flowered" women's clothing to be simple and comfortable. This may be the earliest modern casual wear. Chanel understands women best, and Chanel has a wide range of products. , every woman can always find something that suits her in the world of Chanel. There is even a saying among upper-class European and American women's societies: "When you can't find the right clothes, wear a Chanel suit."

Company Profile:

Founder Gabrielle Chanel Chanel founded Chanel in Paris, France in 1913. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics, and perfumes. All products are well-known, especially her perfume and fashion.

Brand name: Chanel

Main products: clothing,