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What is the brand of Master Bao?

Master Bao is a Beijing brand.

Master Bao is a pastry brand. According to the information published on the China Trademark Network, the application/registration number of the trademark "Master Bao" is 21718200A, the application date is October 28, 2016, and the registration announcement date is September 14, 2018. It is affiliated to Beijing Bao Caisheng Catering Management Co., Ltd., International Classification 30. Goods/services include bread; pastries; moon cakes; cereal-based snacks; soy flour; edible starch; thickened cream preparations. In 2013, Beijing Bao Caisheng Catering Management Co., Ltd. applied for registration of the "Master Bao" trademark, and officially obtained the ownership of the "Master Bao" trademark in 2014. Bao Caisheng is the founder of a bakery and pastry shop. In 2004, he opened his first bakery near the Communication University of China in Chaoyang District, Beijing, and created the "Master Bao" brand with his own surname. Because the pastries are delicious and unique, "Master Bao" has become an Internet celebrity, and many consumers queue up to buy it. In 2017, "Master Bao" also opened stores in Shanghai People's Square and other places. Beijing Bao Caisheng Catering Management Co., Ltd. has initiated 18 lawsuits against franchisees developed by Beijing Yishang Catering Management Co., Ltd. in many places across the country, and 7 lawsuits have been concluded in three places including Nanjing, Suzhou, and Beijing. The courts all ruled that the defendants had infringed their trademarks. The "Master Bao" trademark rights protection case was selected into the top ten intellectual property cases of Nanjing Court in 2018.

In June 2009, Bao Caisheng and his wife Peng Mouli founded the first "Beijing Master Bao Western Cake House" with "Master Bao" as the core brand in Beijing. To sum up, Master Bao is a Beijing brand.