What is poster design? Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media. Poster design overview Poster is an art of information transmission and a popular propaganda tool. Posters are artistic designs with strong visual effects for publicity. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. Posters mainly have the following four characteristics: First, they are large in size and farsighted. Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open). In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements. Second, the advertising campaign is strong. The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful. Third, it is highly commercialized. Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial. Fourth, high artistry. As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography, realistic painting or comics with specific artistic expression, leaving consumers with real and touching pictures and humorous feelings. What is a poster? How to draw a poster? Poster design is one of the manifestations of visual communication, which attracts people's attention at the first time through the composition of the layout and gets instant stimulation. This requires designers to combine the elements of picture, text, color and space completely and show people the propaganda information in an appropriate form.
The name poster originated in Shanghai. The word poster has evolved to 20 13, and its scope is not only a special poster for professional drama performances, but also an advertisement, because it, like advertisements, has the characteristics of introducing an object and an event to the masses.
Poster is a very common form of poster, which requires concise language and novel and beautiful form.
Comparison of composition skills;
The so-called thickness contrast refers to the colors used in the composition process and a style formed by the patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (just like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit Fruit).
This style is often used by some packages in packaging composition. For this thickness contrast, there are some contrasts between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring;
Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.