China Jordan lost the case, and an eight-year legal dispute finally came to an end. This is an international commercial right dispute, and its influence will be all-round. The lawsuit between Jordan and China Jordan began on 20 12. During these eight years, the two sides debated whether Jordan can infringe. Jordan believes that the trademark registered by China Jordan will cause public misunderstanding about the source of products and disturb the normal market order, and applies for cancellation of the registration of the above-mentioned trademark. China Jordan's attorney said that Jordan's name is Jordan, which is very different from the Chinese word "Jordan". And Jordan is a common surname in America. Although Jordan is well-known, he cannot claim the intellectual property rights of a surname.

Mainly in the development of domestic brands, as well as the international popularity of China brand and Jordan brand itself, there are different influences. I hope to give a warning to those domestic enterprises that rub foreign names, logos and other brands. Such a brand is not what we want and will not really go global.

As far as domestic brands are concerned, this kind of operation is getting farther and farther after the imitation of shanzhai in the past, but now the country is increasingly maintaining innovative enterprises, and the development of brands will increase more vitality and creativity about domestic enterprises in the future.

At the same time, the controversy of this lawsuit has better established the international image of China brand, and let the world see China's support and attention to innovative enterprises. At the beginning of the application, it is impossible to say that the brand Jordan did not use the nba trapeze, which means that this objective infringement existed at the beginning of its establishment.

In addition, at the consumer level, it will further promote the rights and interests of consumers. In the market, different brand requirements and management will become more and more strict. As China people, we hope that our country's product brand will be upgraded to the world, but this is not an infringement.

Finally, regarding the Jordan brand company, the failure of this lawsuit has basically made the brand fall to the bottom in the market, and its own consumers have also had a negative impression on it. The more general concern brought by this loss has completely lost its favor in the market, and the future development of enterprises that lose public opinion will be extremely difficult.