We all know that now is the era of e-commerce. In order to attract merchants, many platforms will have policy support and related unique advantages. As a cross-border e-commerce company, AliExpress will also have support. So, can AliExpress release products without brands?

Can AliExpress publish products without brands?

For new products released by AliExpress, in addition to "certain categories", you must also choose a brand corresponding to your product. If you do not select a brand or select "None", the product will not be successfully published.

AliExpress, can AliExpress publish products without a brand?

AliExpress’s investment policy also clarifies the conditions for new sellers to settle in, which requires a trademark, which can be a registered trademark or a trademark authorized by the seller for similar purposes. If your product does not have a trademark, but you want to obtain products from other manufacturers on the AliExpress platform, I suggest you ask the service provider to authorize or authorize a trademark.

It is recommended that sellers with brand supply can choose official stores, because official stores AliExpress will provide certain traffic support. If you do not have your own brand but have an authorized source of goods from a big-name brand, and the authorized brand has a certain market influence, it is recommended to choose a specialty store. Only companies, registered trademarks, and sellers that need a large number of neutral products from different manufacturers can choose franchise stores.

What is the importance of branding?

1. A trademark is a symbol of an enterprise, and it can also be said to be a manifestation of corporate culture. It represents the image of a company. Trademark protection protects a company's reputation and image.

2. Exclusive right to trademark. Protected by intellectual property laws. Registering a trademark and purchasing a trademark require a certain amount of money. Protecting your trademark from being used by others is protecting your property.

3. With the establishment of each famous brand, the trademark also becomes an appreciated commodity. When you become a big company, your trademark also increases in value. This is the expected value of the trademark.

AliExpress has good development prospects. You can also try the AliExpress platform to learn more about the platform’s rules. The rules have also changed a lot. In the past few years, AliExpress has focused on brands. The current demand is higher, and the overall quality of sellers is higher, which is also a reflection of higher standards in the industry.