Counterfeit and shoddy products occur frequently in our country. This situation occurs in various industries, and it is even very serious. The relevant departments have been working hard to take measures on this problem, but it is still unavoidable that some people will be caught. , so how do we identify trademark brands?
The kitchen appliance industry is developing rapidly in our country, but the industry categories currently include cabinets, kitchen and bathroom appliances, and bathroom hardware. Because of the "same name", it is easy for consumers to confuse them. Although consumers are familiar with The judgment and discernment of products have been upgraded with the continuous upgrading of the consumer market, but there is still the phenomenon of being deceived by buying "copycat products". Therefore, today we will talk about “real and fake brands” in the kitchen appliance industry.
How many "cherry blossoms" do you know?
SAKURA is a professional kitchen and bathroom brand that is relatively well-known in the industry. It was born in Taiwan, China in 1978, and entered China in 1994. Kunshan, Sakura Kitchen (China) Co., Ltd. was established. It mainly produces and sells kitchen products such as range hoods, gas stoves, disinfection cabinets, cleaning cabinets, electric steamers, electric ovens, gas water heaters, electric water heaters, wall-mounted stoves, sinks, and integrated kitchens.
What is going on with other cherry blossoms? Many industry insiders said that when it comes to the Sakura brand, there have been constant controversies in recent years. As early as a few years ago, there were disputes and legal disputes involving the "Sakura" logo. Recently, In recent years, as quality supervision and industrial and commercial sampling inspections have been continuously strengthened, XX Sakura failed to meet standards on quality supervision lists in many regions, which has had a negative impact on the brand.
Last year, Jianghai Pearl Network reported that when Alibaba announced that it would remove XX Sakura brand products from its shelves, Changjiang Kairong, the e-commerce headquarters of Sakura Bathroom and Kitchen Co., Ltd., said that they had also invested a lot of resources in Alibaba. To defend their rights, counterfeit electrical appliances pose safety risks, so they agree with Alibaba’s measures to protect consumer rights. Sakura Kitchen also hopes that consumers will not choose household appliances, especially kitchen and bathroom products, based solely on price, otherwise it may easily lead to gas and electricity safety hazards.
As for why counterfeit Sakura products are much cheaper than genuine products, Jiang Kairong pointed out that first, home appliances are subject to quality inspection, while counterfeit products are not inspected. Their factories are also small workshops in Foshan, In the Zhoushan area, costs are low; secondly, the materials and key components of copycat products are also low-cost materials, and even recycled; thirdly, copycat products basically have no after-sales service, which also greatly reduces costs.
How many "good wives" are there?
According to industry insiders, Good Wife Electrical Appliances (China) Co., Ltd. was founded in 1996 and is a professional manufacturer of kitchen and bathroom appliances. , has been in existence for more than 20 years, has a high market share, and is a regular brand in the kitchen and bathroom appliance market. The company is located in Ronggui, Shunde District, Foshan City.
In recent years, there have been media reports that the kitchen appliance brand Haotaitai has been copied and copied by other companies. Many companies are going to court over their trademarks. There are still a lot of counterfeiting of famous brands in the kitchen appliance industry. Another person in the industry said that most of the common logos in the market today containing Haotaitai-related logos are legally registered trademarks. There are big differences between its products and HAOTAITAI Haotaitai, including Chinese logos, English logos, graphic logos, and product positioning. There are differences, and there are different opinions in the market.
Xinfei cracks down on counterfeiting and produces a lot of counterfeits!
I believe many people are familiar with the mention of Xinfei. This is because Xinfei home appliances are well-known in the market, and in recent years In the kitchen appliance market, dealers often report that there are many wholesalers of Xinfei kitchen and bathroom appliances in regional wholesale markets, but the suppliers of these wholesalers are all different. This problem has always been Last for many years.
On September 22, 2015, Henan Xinfei published a news update on its official website saying that "Xinfei" is a Zhibajie intellectual property brand in the home appliance industry. Due to its high popularity and market share In recent years, the "Xinfei" trademark has become the target of infringement.
From August 13 to 19, 2015, the staff of our company’s brand management department, in collaboration with Xinxiang City Industrial and Commercial Bureau, Zhongshan City Industrial and Commercial Bureau and other departments, held high the banner of anti-counterfeiting and went deep into the suspected cases of Huangpu Town, Nantou Town and Dongfeng Town in Zhongshan City. Counterfeiting manufacturers and logistics and freight centers took a heavy blow and conducted surprise inspections on 8 suspected counterfeiting companies, and initial results have been achieved. The picture below comes from the official website of Henan Xinfei Investment Co., Ltd.
In this law enforcement operation against infringement of the exclusive rights of the "Xinfei" brand, hundreds of counterfeit "Xinfei" brand small household appliances were seized on site, including 530 hoods and stoves. 129 units, water heaters, 280 induction cookers, 330 rice cookers, 17 disinfection cabinets and 723 cartons marked "Xinfei".
Any brand has special value in the market. Only counterfeit products cannot be tolerated in the market. When purchasing kitchen and bathroom egg cooker products, you must carefully verify the brand information or call the brand’s official customer service number to verify the authenticity. or whether the item exists.