Entering business opportunities requires grasping key opportunities.
First of all, let me remind you that many categories of Tmall Mall are saturated at present, and there is no place to settle in at any time. Some categories of Tmall will release some places at regular intervals according to market conditions. At this time, businesses need to seize the opportunity. If you miss the opportunity, there will be no quota, and even the best qualifications can't be settled. Similarly, Tmall will retire some unqualified businesses every year. There is a lot of competition for a small number of places, and there are brands that are more powerful than you. It is difficult to settle in smoothly.
Some businesses have spent a lot of time in order to successfully settle in, but they have never applied. If it only reaches the threshold, it will definitely not work, because trademarks are also influential, and the time for registering trademarks must be more than two years; If the trademark is transferred or sold, the transfer time shall be one year if it is found that the trademark is transferred or sold. And it has not been transferred within one year.
If there is little or no impact, there must be no influential trademark. Then the best way is to find ways to improve your brand promotion and brand strength, help enterprises improve their brand influence through copywriting planning and promotion activities, and help enterprises gain the recognition of the platform, successfully settle in and achieve a win-win situation.
As it is more and more difficult to settle in Tmall Mall, it can be settled by other means. Transfer of Tmall Store: The store of Tmall Mall is transferred to another Tmall store for operation through a third-party platform. However, after the transfer of the Tmall Mall store, the store name and brand cannot be changed, and only the franchisees can change or add brands themselves, so this method is indeed a business with high brand requirements.