As a sales worker, my own is the most important thing at that time, and I personally put them in the first place. This is my work plan for the second half of the year. The following is the "model essay on sales work plan for the second half of 221" compiled by me for your reference only. Welcome to read it. Sales plan for the second half of 221 Fan Wenyi

221 is almost over. Although the sales performance is not ideal, it can only represent the past. In order to have a new starting point and new goals in 221, the work plan is specially formulated as an incentive.

I'm in charge of other provinces' markets. According to the company's decomposition task, the total sales volume will be 2 million next year, and 2~25 county-level customers will be newly developed, most of which will focus on medium-sized customers. Selling about 1, customers a year is my key goal. For such customers, the first purchase must reach more than 3,, and for those customers with wholesale capacity, the first purchase must reach 5,, and the number of customers will reach 1 before August. The following are the contents and implementation of the plan:

1. More than 2 new customers should be added every month, and 2~3 prospective customers should be added to do the basic work for the next month.

2. Make a summary once a week and make a big conclusion once a month, adjust your mentality in time, put an end to your laziness, and always remember the lessons left by last year.

3. Visit at least 2 stores a day. Keep a positive attitude before meeting customers, visit each store seriously and do your duty.

4. Work attitude towards all customers should be the same. If you can't meet weak customers, I will be strong. If you meet strong dealers, you will be condescending. Everyone should be calm and firm in our company's principles. We are manufacturers and stand firm.

5. in the maintenance of old customers, customers can't ignore problems and must do their best to help them solve them. We should be a man before doing business, be honest, let customers trust us in the real sense, and let them become friends in the real sense. I didn't do enough last year. I usually lacked communication and was purely a partner, so that I didn't help them when I really needed them.

6. Always keep good communication with other colleagues in the company, have a sense of teamwork, communicate and discuss more, and more importantly, be good colleagues with other offices, learn from them with an open mind, and learn more about other colleagues' business skills, so as not to chat just by phone with people in this office.

7. Self-confidence is very important. Seeing a slightly bigger customer, I feel panic from my heart and fear from my heart. Learn to be calm when things happen, learn to be independent slowly, and don't think of the director when you encounter something small. I will resolutely complete what I can, and try to communicate and discuss what I can't, so that I can grow up in a real sense.

8. keep a positive attitude every day and face every customer with the best mental outlook. When encountering setbacks and small blows, we should adjust in time, put an end to negative and pessimistic attitudes, and achieve the psychological endurance that salespeople should have in the true sense. The so-called probability theory always exists in our customers when the number of visits is more.

9. for this year's sales task, I will strive to develop 1 customers before August, so as to ensure a fixed amount every month and lay a solid foundation for the second half of the year, so as not to cause the situation last year, when others engage in activities, I have no customers here, and I can only watch others engage in enthusiasm, but I don't know what to do.

The above is my sales work plan for 221. In actual work, there will definitely be all kinds of difficulties. I will try my best to overcome them. When I encounter problems, I will discuss and communicate with my colleagues. However, in reality, I have too many shortcomings on my body, which need to be pointed out by leaders and colleagues. I will correct them as quickly as possible. I believe I can do my best, and this is what I should do. Sales plan for the second half of 221, Fan Wener

is about to enter a new year-2xx year in a blink of an eye. The new year is a year full of challenges, opportunities and pressures, and it is also a very important year for me. It has been x years since I came out to work. The pressure of family, life and work drives me to work hard and study hard. Here, I made a 2xx annual sales work plan for the company, so as to make greater progress and achievements in the new year.

1. Be familiar with the new rules and regulations and business development of the company. The company is constantly reforming and has made new regulations, especially arranging professional legal affairs personnel to assist in litigation business. As an old business person in the company, he must set an example and do his best to carry out business work while observing the company's regulations.

1. In the first quarter, we focused on developing litigation business. Develop litigation business for the existing old customer resources, develop all the customers who may have litigation needs, and arrange legal affairs commissioners to meet and discuss for customers who are interested in cooperation. During the period, at least two litigation businesses were facilitated, and the agency fee reached more than X million yuan (each X million yuan). While developing litigation business, we should not lose all kinds of business assigned by these customers, keep in regular contact with these customers and report the progress of business assigned by these customers in time.

2. in the second quarter, we mainly engaged in trademark and patent business. Develop customers through various business development methods, such as going to professional markets, attending professional trade fairs, surfing the Internet, telephone calls, and visiting strangers, so as to strengthen contact with old customers and form a customer group with cyclic business. So as to reach the agency fee of more than X million yuan (not less than X million yuan per month). While vigorously exploring the market, we should not lose all kinds of business assigned by these customers, maintain regular contact with these customers and report the progress of business assigned by these customers in a timely manner.

3. The "Eleventh" and "Mid-Autumn Festival" in the third quarter, as well as the unlimited business opportunities brought by 2xx, have brought a good start to the second half of the year. Moreover, with the relative improvement of my professional knowledge and comprehensive ability in high-end business, I will make a targeted development for customers whose large-scale enterprises meet the requirements of "China Famous Trademark" or "xx Famous Trademark". Customers who are interested in cooperation can arrange business managers to meet and negotiate, and strive to sign a "xx Famous Trademark", and the undertaking cost will reach more than X million yuan. While developing well-known trademarks and well-known trademark businesses, we should not lose all kinds of businesses assigned by these customers, keep regular contact with these customers and report the progress of these assigned businesses in time.

4. The fourth quarter is the end of the year. At this time, we should fully safeguard the business situation assigned by our old customers. First of all, we should gradually understand the potential development of customer resources among old customers, find out the loopholes, make targeted feasible suggestions, and strive to achieve the most comprehensive protection of intellectual property rights for customer companies, and the agency fee should reach at least X million yuan per month.

second, make a study plan. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my learning direction as needed to supplement new energy. Professional knowledge and comprehensive ability are all the contents I want to master.

only by knowing ourselves and ourselves can we be invincible, and I hope the business manager will give me support in this respect.

third, enhance the sense of responsibility, service awareness and team awareness. Proactively do the work to the point and implement it. I will try my best to reduce the pressure on leaders. Sales plan for the second half of 221 Fan Wensan

The basis for making the annual sales plan is the analysis of the market situation and current situation in the past year, and the tool I use is the swot analysis method often used by enterprises at present, that is, the analysis of the strengths and weaknesses of enterprises and the threats and opportunities of competition. Through swot analysis, I can understand the pattern and situation of market competition, and combine the defects and opportunities of enterprises to integrate and optimize the allocation of resources and make them useful. For example, through market analysis, I clearly know the market status and future trend of instant noodles: products (grades) go up, channels move down (intensive cultivation and deep distribution), oligopoly competition is emerging, marketing mix strategy will become the hot spot of the next round of competition, and so on.

marketing thinking

marketing thinking is a "spiritual" program based on market analysis to guide the annual sales plan, the direction and "soul" of marketing work, and also a marketing operation concept that the sales department needs to instill and implement frequently. In view of this, I have formulated specific marketing ideas, which cover the following aspects:

Establish the concept of all-staff marketing, and truly embody "marketing in life, marketing in life".

Carry out deep distribution, establish the idea of decisive battle in the terminal, and guide dealers to directly operate the terminal market in a planned and focused way.

comprehensive utilization of marketing combination strategies such as product, price, channel, promotion, communication and service will form a strong marketing synergy.

at the level of market operation, it embodies "two highs and one difference", that is, it should adhere to the principle of "operation differentiation, high price and high promotion", foster strengths and avoid weaknesses, and embody unique operational characteristics. The determination of marketing ideas is fully combined with the reality of the enterprise, which is not only informative and operable, but also keeps pace with the times and embodies the innovative marketing spirit. Therefore, it has played a good guiding role in previous annual sales plans.

sales target

sales target is the starting point and end result of all marketing work, therefore, scientific and reasonable sales target formulation is also the most important and core part of the annual sales plan. So, how do I set the sales target?

according to the sales amount of the previous year, determine the sales amount of the current year according to a certain growth ratio, such as 2% or 3%.

the sales target is not only reflected in each specific month, but also the responsibility is assigned to people, quantified to people and subdivided into specific markets.

to weigh the relationship between sales target and profit target, and to be an operational marketing talent, the specific performance is a reasonable product structure, and the product sales target is specifically subdivided into products at all levels. For example, according to the abc classification of enterprise instant noodle products, I position the product structure ratio at A (high-priced, image-profitable products): B (low-priced, low-profit products): C (low-priced, strategic cannon fodder products) = 2: 3: 1, so as to better control the relationship between product sales and profits. The confirmation of the sales target gives me an object to sprint, and also provides a basis for the tracking of its sales target, which is conducive to the smooth achievement of the sales target.

marketing strategy

marketing strategy is a tactical decomposition of marketing strategy, which is a powerful guarantee for the smooth realization of enterprise sales targets. According to the operation situation of the instant noodle industry, combined with my years of market operation experience, I have formulated the following marketing strategies:

1. Product strategy, adhere to differentiation, take the road of characteristic development, products enter the market, fully embody the characteristics of the cluster, give play to the core competitiveness of products, and form a strong product combination battle group to avoid individual combat.

2. Price strategy: high quality, high price, and the product price is in line with the industry model. At the same time, it emphasizes the product transportation radius, and implements "one price system, two rebate modes", that is, the price is the same, but the rebate standard varies according to the distance.

3. access strategy, innovatively put forward the idea of sub-item and sub-channel operation, in addition to intensive cultivation, do a good job in traditional access, concentrate enterprise resources such as material resources, financial resources, manpower and transportation capacity, vigorously develop some special access such as schools, communities, Internet cafes and group purchases, and implement all-round and three-dimensional breakthroughs.

4. Promotion strategy: On the basis of "high price and high promotion", the marketing concept of "chain promotion" is creatively put forward, which has the following characteristics: 1. Promotion embodies "linkage" and affects the whole body, with the purpose of greatly containing dealers, making full use of all available resources such as funds and networks, and effectively squeezing competitors. Second, there are at least two serial promotion methods, such as the cumulative sales prize and the box prize, to fully attract the attention of distributors and end consumers. Third, the selection principles of promotional products are novelty, novelty and difference, that is, different from competing products, through attractive promotional products, the market can be "sold" and the promotion channels can be activated.

5. service strategy, details determine success or failure. under the idea of "people have no me, people have my superiority, people are superior to me, and people are new to me", we should work hard on service details. Put forward the "5s" warm service commitment, and establish the service concepts of "personal" and "nanny", and strive for enthusiasm, sincerity and one-stop service before, during and after sales. Through the formulation of marketing strategy, I have a well-thought-out plan and made a good start for the smooth realization of its goal.

expense budget

the last item of my sales plan is the budget of sales expenses. That is, after the sales target is reached, the output ratio of enterprise input expenses. For example, my instant noodle company has a sales target of X billion, of which, the salary is xx million; Travel expenses: xx million; Management fee: xx million; Training, entertainment and other miscellaneous expenses are xx million yuan, totaling xx million yuan. The cost accounts for 2%. Through the expense budget, I can reasonably control and allocate expenses, so that the resources of the enterprise can be used in the cutting edge, so as to achieve the utilization rate of funds of the enterprise, so as not to deviate from the track of market development. Selling the work plan for the second half of 221

In 221, my performance was not very satisfactory. Of course, there are definitely many shortcomings and areas that need to be improved and perfected. This year, I will, as always, according to the company's requirements, on the basis of last year's work, carry forward Jinggangshan's entrepreneurial spirit, set the work target and comprehensively carry out the work in the second half of 221 under the guiding ideology of "more communication, more coordination, proactive and creative work". The work plan is as follows:

1. For old customers and regular customers, we should always keep in touch and send some small gifts or entertain customers when we have time and conditions, so as to stabilize the relationship with customers.

Second, while having old customers, we should constantly develop new customers and promote new products from various channels.

Third, to have good performance, we must strengthen business study, broaden our horizons, enrich our knowledge, adopt diversified forms, and combine business learning with communication skills.

Fourth, this year, I have the following requirements for myself

1. I have to meet more than 4 new customers every week, and I have one or two potential customers.

2. Make a summary once a week, and make a big summary once a month to see what mistakes are made in work, and correct them in time and don't make them again.

3. Before you meet a customer, you should know more about the customer's status and needs, and then make good preparations before you can cooperate with this customer.

4. Be strict with yourself, learn from sword spirit, and work in a down-to-earth and meticulous manner. We should constantly strengthen our business study, read more books and relevant product knowledge, consult relevant materials on the Internet, communicate with colleagues, and learn better ways and means from them.

5. Treat all customers the same, strengthen product quality and service awareness, and establish a better image for the company.