Enterprise names are generally composed of industry or business characteristics and organizational forms. A trademark can only be composed of significant parts that are different from the services provided by others.

Different functions.

Enterprise names can identify the businesses of different enterprises, including services and commodities. An enterprise can have multiple service or commodity trademarks, but generally there is only one enterprise name.

The applicable legal procedures are different.

A service trademark may not be registered for use as long as it does not violate the provisions prohibited by the Trademark Law or infringe upon the exclusive right of others to use a trademark, but it has no exclusive right. The name of an enterprise must be approved and registered by the competent authority designated by the state before it can be used.

The scope of exclusive rights is different.

Once a service trademark is approved and registered, it enjoys the exclusive right throughout the country. The enterprise name enjoys the exclusive right in a specific area.

Different forms of expression.

The manifestations of service trademarks include words, graphics and their combinations. The enterprise name can only be expressed in words.

The applicable laws are different.

The laws regulating enterprise names vary greatly from country to country, while trademarks are regulated by trademark law and anti-unfair competition law.

Trademarks can be transferred or licensed to others, but enterprise names cannot.