Shang, Xin Man Fang and so on. . . Trademarks also have their regularity. Trademarks can be divided into four categories: fictional trademarks, arbitrary trademarks, implied trademarks and narrative trademarks. Fictitious trademark is a trademark composed of fictional words (words that don't exist in real life). Because it is a word that does not exist in real life, this trademark will not be associated with any goods or services, such as Haier Group's "Haier" trademark; The name of any trademark exists in real life. For example, "apple" is a common word and cannot be used as a trademark of apple itself or fruit. Trademarks used in computers have nothing to do with the goods or services they specify. Although implied trademarks imply the characteristics of goods, they can still be used as effective trademarks because of their imagination rather than direct narration. For example, "Jieeryin", as a trademark of cleaning liquid for women, although it implies some characteristics of the product, it does not directly show how good the effect is, and it is still an effective trademark; Descriptive trademarks directly describe the characteristics of goods or services. For example, the "Gu Yong" trademark is used as a lock, which directly describes the characteristics of the lock-strong and obviously exaggerated. Even if it is strong, it cannot be strong forever. The most basic function of a trademark is distinctiveness, which is used to distinguish the source of a product or service. A trademark must have the minimum attribute, that is, distinctiveness. The more significant, the stronger the distinguishing function. Among the four types of trademarks, fictional trademarks are the most prominent, followed by arbitrary trademarks and implied trademarks, and narrative trademarks are the weakest (some people may be confused about this, which involves the theory of trademarks, so this article will not elaborate). All countries in the world stipulate that narrative trademarks lack distinctiveness and are not allowed to be used to register trademarks, but we like narrative trademarks best, hate to register with the most beautiful words in the world, and can best express the functions and uses of goods. There is a washing product registered as "Qiqiang" and we want to tell the world that this product has strong washing ability. The second favorite is implied trademarks, and the third favorite is arbitrary trademarks. People pay least attention to forged trademarks. Our preference is just the opposite of the meaning of trademark, which fully shows that our understanding of trademark system is low. References:

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