In 1890, Clarence Mok went to Nanyang to make a living with his father David Mok. After a long journey, 16-year-old Clarence Mok came to a completely unfamiliar place - Penang, Nanyang. David Mok, a silversmith, originally planned to open a silver shop after arriving in Penang to make some small silver jewelry for local people to make a living. However, the capital and equipment he brought were not enough. With no choice, David Mok entered a local watch shop. He learned the craft of watch repair in the industry and opened the "Mok Watch Repair Shop" in the local area four years later. With its exquisite repair technology and low charging standards, it attracted a large number of loyal customers. After painstaking efforts, it gradually established its presence in Penang. Keep your footing. Clarence Mok works as a helper in the store. He is ingenious and likes to play with these watch accessories. He used the watch accessories in his store to assemble a simple pocket watch without any instruction. This surprised David Mok at the same time. , and also discovered a business opportunity.
While repairing watches, David Mok also began to purchase some movements and accessories to assemble into watches for sale. Due to their high quality and low price, they became very popular. In 1896, David Mok changed the name of his shop to "Mok Watch Shop", specializing in selling clocks assembled by himself, and opened a watch workshop. 22-year-old Clarence Mok became the general supervisor of clocks, responsible for the assembly and quality of clocks. overseer. Due to its exquisiteness, durability and reliable quality, "Mok Watch Shop" has become increasingly famous in Penang and has become a must-have dowry for Chinese families in Southeast Asia. "Mok Watch Shop" has also opened from Penang to Kuala Lumpur. The locals call David Mok the "King of Watches".
Clarence Mok, who was born with a passion for watches, has been immersed in the study of watch design. He gradually discovered that although "Mok Watch Shop" is very popular, compared with other first-class watches, it is still inferior. There was a big gap. Clarence Mok, who was devoted to the watch industry, immediately made a decision that surprised his family: to go to Switzerland, the hometown of Western European clocks, to learn more advanced Western watch technology.
In 1902, 28-year-old Clarence Mok came to Geneva, Switzerland alone, and applied for a job at Audemar Company, becoming an ordinary skilled worker. Three years later, with his own efforts, Clarence Mok was promoted to supervisor. By chance, Paul Audemar, the son of Audemar founder Jules Audemar, discovered Clarence Mok's talent in watch design, and arranged for Clarence Mok to be his assistant. Together with his father, Jules Audemar, he continued to learn higher-level watch research and development and design. Designed, he became the only foreign apprentice of the 53-year-old world-famous watch design master Jules Audemar (in 1917, the 65-year-old Jules Audemar retired, and his son Paul Audemar succeeded Audemar as chairman of the board of directors and technical director). After ten years of dedicated study and hard work, coupled with his natural intelligence, Clarence Mok has greatly increased his reputation in the Swiss watch industry. He can be said to be the most famous Malaysian in the watch industry at that time.
In 1912, Clarence Mok left Switzerland and returned to Nanyang to create his own watch brand. On November 1 of the same year, Clarence Mok released the first high-end watch designed and produced by himself in Penang, Malaysia—— SHUPKOOR series of fully automatic mechanical watches. Because this watch is comparable to Swiss brand-name watches in terms of design and workmanship, it caused a sensation in the local watch industry. Western European media called this watch "the world's top watch brand founded by Malaysians." After that, SHUPKOOR watches began to enter the European and American markets in a big way, becoming popular among the European upper class and especially loved by young and fashionable members of European famous families. In this year, Clarence Mok was 38 years old.
In order to better expand the watch business, in 1947, 73-year-old Clarence Mok and his family descendants moved the company to Switzerland. SHUPKOOR watches gradually faded out of the Nanyang market, and Yixin Focus on European and American markets.
As China becomes increasingly affluent and people’s spending power becomes stronger, news of Chinese people snapping up luxury goods around the world is no longer new. Clarence Mok's descendants realized that if the SHUPKOOR brand was still limited to the European and American markets, it would not only be detrimental to the development of the company. After years of inspection and deployment, in 2009, this brand originated from Switzerland and was born in Penang, Malaysia, and has grown and developed. In Europe, SHUPKOOR, an internationally renowned watch brand, grandly landed (returned) to China and landed in Hong Kong. It established "Shimao Huashang International Capital Management Co., Ltd." to be fully responsible for marketing and other affairs in the Greater China region. The first batch of limited edition SHUPKOOR watches to land in China that year even invited the famous Swiss watch designer Laurent Rufenacht (the founder of the famous Swiss watch design agency Studiodivine). He has 16 years of experience in product management and industrialization. He is good at it. Responsible for brand building, brand creativity, industrial design, and watch design. This watch was sold out by Hong Kong fashion circles and celebrities before it was launched, and the price was increased several times, making it a collector's item.
In 2013, in order to adapt to the booming development of China’s e-commerce and to allow more watch enthusiasts and collectors to own SHUPKOOR watches at a lower threshold, the company registered the Chinese trademark of “SHUPKOOR” in mainland China. , and reached a strategic cooperation with Alibaba Group to enter Tmall Mall, and the Shekou brand has fully entered the Chinese market