what is trademark renewal?

trademark renewal refers to the system in which the owner of a registered trademark goes through certain procedures in accordance with the law to extend the validity period of his registered trademark within a period of ten years after the expiration of the validity period of the trademark registration.

why should we renew the trademark?

according to the provisions of the trademark law, if a trademark needs to continue to be used after its expiration, the trademark registrant shall go through the renewal procedures in accordance with the regulations within 12 months before the expiration; If it fails to be handled during this period, a six-month extension period may be granted. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.

what are the consequences of not renewing the trademark in time?

1. Many trademark owners think that the cost of trademark renewal is much more expensive than re-application. As everyone knows, renewal is only a formal requirement for examining the qualification of the subject. After applying for renewal of the registration certificate, the exclusive right to use a trademark can be extended for 1 years without substantive examination. The re-application of a trademark is the same as a new application.

2. besides the formal requirements, the substantive examination is also required. The so-called substantive examination is to compare the trademark applied for with the trademark in the trademark library. If it is the same or similar in advance, it will be rejected, thus losing the trademark right.

3. Some applicants did not submit an application for extending the exclusive right time during the trademark renewal and extension period. After that, I thought it was ok to re-apply, but I actually made a serious mistake, because I don't know how many people want to use a good trademark, and maybe because of this step, I gave up my trademark rights. It caused irreparable losses, and then it was bought back at a high price. Moreover, it takes longer to re-trademark than to renew it.

how to renew a trademark?

1. entrust a trademark agency to handle trademark renewal

2. the trademark owner directly goes to the trademark registration hall of the trademark office to handle trademark renewal.