A product can have two trademarks, as follows:
1. A trademark has been registered for a certain product, and it has gained a certain degree of popularity after a period of market operation. , in order to prevent others from using the same or similar trademarks as one's own on the same or similar goods, that is, registering several similar trademarks on the same goods;
2. For example, Wahaha Group's registration of children's beverages Not only has the Wahaha trademark been registered, but it has also registered Hawawa, Wahawa, etc. If these names are not registered, it remains to be determined whether it constitutes infringement when others use these names on the same kind of goods, but once registered, it is inevitable Constituting infringement;
3. Focus on one trademark and use different trademarks on different series of goods of the same type, thereby segmenting the market and increasing the share of the entire market. For example, Wuliangye Group is led by the Wuliangye trademark, and has continuously launched Wulianghuang, Wangliangchun, etc. under it to achieve occupation of different levels of the market.
The materials required to register a trademark are:
1. A clear trademark design style drawing without random pictures;
2. A completed trademark application registration form ;
3. Applicant’s identity proof materials;
4. Trademark agency registration contract. Generally, only those who have an agency need to prepare this document. Merchants who register by themselves do not need to prepare this document. .
5. A copy of the business license of the individual industrial and commercial household.
To sum up, trademark registration is a legal procedure for obtaining the exclusive right to use a trademark. If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services during production and business activities, it shall apply for trademark registration. A trademark that has been approved for registration is a registered trademark.
Legal basis:
Article 22 of "The People's Republic of China and Trademark France"
Applicants for trademark registration shall follow the prescribed commodity classification table Fill in the product category and product name of the trademark and submit a registration application.
Trademark registration applicants can apply to register the same trademark for multiple categories of goods through one application.
Trademark registration applications and other relevant documents can be submitted in writing or by data message.
Article 23
If a registered trademark needs to obtain the exclusive right to use the trademark on goods beyond the approved scope of use, a separate application for registration shall be submitted.
Article 24
If a registered trademark needs to change its sign, a new registration application must be submitted.