The publicity leaflet is a kind of publicity method that is often seen in daily life. It does not need the help of other media, and has strong independence without various restrictions such as the publicity environment, public characteristics, information arrangement, layout, printing and paper of other media. Moreover, on the basis of practical format, convenient folding, novel and unique content and beautiful appearance, the cover of publicity folding printing grasps the characteristics of goods, and uses realistic photography or other forms and brand names, trademarks and enterprise names, contact addresses, etc. to attract consumers in a positioning way and artistic expression; The design of the inner page reflects the contents of the goods in detail, and it is illustrated with pictures and texts. Each publicity hinge design can completely show the content to be publicized. And clearly express the propaganda purpose with strong pertinence. Because there are no restrictions, the cost is relatively low and the distribution range is wide, which is the first choice for many shops and companies to do publicity. ?