The unspoken rules of today's decoration market have become a situation. You may have heard that decoration workers receive kickbacks, but you may not know that there are other shocking inside stories in the building materials industry. Some people say that "counterfeiting has become common knowledge in the paint industry", and because consumers do not understand it, they will be treated as "safe fools" by merchants.

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"Let me ask you a question. If you go to buy paint, besides ** brand and ** brand, what other brands do you know?" Mr. Zhao's words made the reporter unable to answer. He said that most people only know two or three brands, but their prices are very high and are not suitable for ordinary consumers.

It is understood that there are more than 30 first-line brands in my country's paint industry and more than 8,000 manufacturing companies. There are "high-end products" and more "mid-range products" suitable for ordinary consumers. But the consumption pattern is very abnormal. Everyone buys very high-priced brands, but ignores a large number of other brands. "It's like everyone drinks Maotai, which is very expensive, but doesn't know there are other wines!"

< p>As a result, there is another strange phenomenon in the market, with a large number of counterfeit products of these two or three brands appearing at different prices to meet the "brand name needs" of customers at different levels.

Insider 2: The construction was shoddy and difficult to distinguish

After buying back the paint, there were still many unclear things during the construction.

Mr. Zhao once bid for a project with three other paint companies. Their bottom line quotations were 120 yuan/square meter, but the project owner finally chose another paint company that quoted 70 yuan. Logically speaking, this price must be a loss, but the paint dealer substituted counterfeit paint for the requested paint. As a result, within a month of painting the wall, it started to change color.

There are many ways to fake it, the most common one is to change the barrel. For example, if a customer requests to use "Nippon Paint", but in order to seek greater profits, the builder will use a previously used "Nippon Paint" bucket to fill some low-priced paint from other brands, which most people will not be able to tell.

Lihao Sofa

For example, in industrial wall paint, it is common to use mid-range product fluorocarbon paint instead of the most expensive metal paint, and use cheap polyurethane paint to replace fluorine paint. Carbon paint. However, polyurethane paint only costs 40 to 50 yuan, fluorocarbon paint costs 70 to 80 yuan, and high-end metallic paint costs at least more than 200 yuan. The amount of money "omitted" in replacement is staggering.

The most commonly used elastic paint in projects is water-based paint. Some businesses add ordinary water-based paint to the elastic middle layer, and then apply a layer of exterior wall latex paint after painting the wall to pass it off as an elastic exterior. You can save at least 5-8 yuan per square meter on wall paint.

Insider 3: The rebates are astonishing, thousands of dollars per household

When you decorate, do you buy the paint yourself, do you let the decorator take you to buy it, or directly entrust the decorator to buy it?

Mr. Zhao said that if consumers buy it themselves, the merchant will give a lower price. Once the painter brings the customer, the merchant will add 50 yuan (per piece or group) because of this part To be used as a kickback for the painter. Renovating a home of about 100 square meters will cost five to six thousand yuan, but some rebates from painters can be as high as two to three thousand yuan.

Insider 4: Do more "homework" to avoid losing money when purchasing

With so many problems, what should ordinary citizens do? Mr. Zhao gave advice.

He said that before buying paint, you must learn more about paint and check on the manufacturer's website. "When buying a regular brand, you should look at three points: registered trademark, trade name, and place of production. These three items must be completely consistent with the manufacturer's information." Consistent. "However, there are franchised factories in the production area, and it is difficult for consumers to distinguish between genuine and fake franchisees. They must carefully confirm online.

Secondly, we must correct misunderstandings, choose the right brand according to our own economic strength, do not blindly believe in advertisements, and choose high-end paint.