China Li Ning is a simplified writing method, in which there is no difference between Li surname and traditional Chinese character Guo, and the traditional Chinese character Ning can be written as Ning.

Li Ning Sporting Goods Co., Ltd. was established in 1990. After 30 years of exploration, it has gradually become a leading international sports brand company representing China.

Li Ning Company adopts multi-brand management development strategy. In addition to its own core brand, Li Ning also owns Le Tu brand (LOTTO), AIGLE brand (Aigle) and Heart-moving brand (Z-DO). In addition, Li Ning Company holds Shanghai Shuangxi and wholly acquires Kaisheng Sports.

Li Ning Company attached great importance to original design at the beginning of its establishment. 1998 Established the first design and research center of clothing, shoes and hats in China, and took the lead in becoming a self-developed China sporting goods company.

In August, 2004, Hong Kong Design R&D Center was established, focusing on designing Li Ning brand clothing products. From June 5438, 2008 to October, 2008, the American Design Center of Li Ning Group was put into operation in Portland, Oregon, USA, focusing on high-end technology research and development of footwear products, ergonomic research and design, and development and testing of professional sports shoes.