The substantive review of trademark registration is an important procedure conducted by the Trademark Office or relevant agencies on trademark registration applications to determine whether the trademark meets legal requirements and registration conditions. Substantive examination mainly includes the following aspects:

1. Similarity comparison:

The Trademark Office will conduct a comparative analysis of trademark graphics, text, sounds and other elements in the trademark registration application to determine Its similarity to a registered trademark or previously applied for trademark. Similarity comparison is to avoid confusion between trademarks and mislead consumers.

2. Prohibitions stipulated in the law:

The Trademark Office will check whether the trademark registration application violates the prohibitions stipulated in the relevant laws and regulations. These regulations may involve the protection of public interests, moral principles, public order or public rights and interests. For example, some countries may prohibit the registration of trademarks related to well-known religious, political or national symbols.

3. Compliance with specific standards:

The Trademark Office will evaluate whether a trademark registration application meets specific registration conditions in accordance with the Trademark Law and relevant regulations. These conditions may include the distinguishability of the trademark (that is, it is clearly different from other trademarks), non-functionality (that is, it does not just describe the characteristics of the goods or services), non-counterfeiting (that is, it does not use someone else’s existing trademark), etc. .

4. Conflict of interest check:

The Trademark Office will also conduct a conflict of interest check on the trademark registration application to determine whether the trademark exists with someone else’s registered trademark or a previously applied trademark. conflict. This includes an assessment of the similarity of the marks, the similarity of the goods or services, and factors that may cause confusion or mislead consumers.

Through substantive examination, the Trademark Office or relevant agencies will evaluate the compliance of the trademark registration application and decide whether to approve the trademark registration based on the examination results. If a trademark registration application fails substantive examination, the applicant may need to provide supplementary materials or make further appeals or amendments to resolve the examination issues.

Please note that the substantive review procedures for trademark registration may vary from country to country or region. Specific review standards and requirements should refer to local trademark laws and relevant regulations.

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