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Brand distinction of Xiamen Jinlong United Automotive Industry Co., Ltd.

King Long bus brand beware of "Li Gui"

Many people are confused about the Chinese logo of "Jin Long" because it has appeared in various news reports and advertisements for several companies. "Golden Dragon". The real situation is: Xiamen Jinlong (Dajinlong) and Xiamen Jinlv had the same trademark before 1998, but they were completely independent companies. This situation restricted the brand development of Dajinlong to a great extent. Strategy, so King Long changed its trademark at the end of 1998, and the Chinese product logo was "King Long Bus". Due to historical reasons, in addition, the trade name of Xiamen Jinlong Travel Vehicle Co., Ltd. (referred to as "Jinlong", the product is identified as "Golden Travel Vehicle" in Chinese) also has the word "Jinlong" in it, and both products have the same character in model and appearance. There is a certain similarity, so it is easy to confuse them. In addition, King Long United Automotive Industry (Suzhou) Co., Ltd. was a subsidiary of King Long Holdings, so it enjoyed the brand resources of King Long Bus. Its Chinese logo was "Suzhou King Long". Now, the trademark ownership of "Suzhou King Long" has expired. , has also been changed to "Suzhou Haige". From this point of view, there are still differences between the three in their respective marking systems, but in actual operations, it is not ruled out that some people deliberately confuse them to "fly with the wind". King Long Automobile Sales Co., Ltd. *** has three The production base has an annual production capacity of 50,000 buses. The products cover various types of buses from 4.8 meters to 18 meters, and are widely used in passenger transportation, tourism, group, bus and special vehicle fields. In 2010, the company's headquarters sold 23,561 buses of various types, with sales revenue exceeding RMB 6.5 billion. This result is among the best in the domestic automobile market.