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Are Hisense Rongsheng and Rongsheng the same family?

In 2005, Rongsheng was acquired by Hisense, and Hisense and Rongsheng have become one company.

1. In 2005, Rongsheng was acquired by Hisense. Hisense and Rongsheng have become one company, which is now Hisense Kelon Electric Co., Ltd. The trademarks used by the group's air-conditioning products are all "Kelong" trademark, and the trademarks used in refrigerator products are all "Rongsheng" trademarks.

2. Rongsheng refrigerator has become a brand of Hisense Kelon. Hisense Kelon Electric Co., Ltd. was established in 1984 and is one of the largest white goods manufacturing companies in China. It is headquartered in Shunde, Guangdong, China. The main products produced include: refrigerators, air conditioners, freezers and washing machines, etc.

3. At present, the three major brands of Hisense Kelon Electric Co., Ltd. are Hisense, Kelon, and Rongsheng. These three brands include technology research and development, process quality, production and manufacturing, logistics and transportation, marketing, etc. Each link shares resources together, has an overall layout, has its own focus, operates collaboratively, and develops in a balanced manner, thus forming its own unique product style and advantages.

And develop their own distinctive brand personalities to fully meet the needs of customers in different countries and regions, with different characteristics and preferences.

Although Rongsheng was taken over by Hisense, the two brands are still operated as dual brands, each with their own independent teams, so Rongsheng is still the same Rongsheng, and consumers don’t need to worry about this .