Hope this is helpful to you: The original name was Krating Daeng. In 1986, an Austrian businessman introduced Red Bull to Europe and began to officially use the English brand "Red Bull" because its products were designed to supplement energy. Lord, thus creating the energy drink category. Red Bull was originally a functional beverage brand founded by a Thai businessman, Chaleo Yoovidhya, in Bangkok in 1966. Its products are often used by night shift workers, long-distance freight drivers, or Muay Thai (Ke Dao) players as a refreshment and fitness drink. use. In 1985, Austrian businessman Dietrich Mateschitz, who had worked for Procter & Gamble (P&G) in Asia, decided to combine the formula and trademark of this product because of his love for this drink. The rights were purchased and marketed to markets outside Asia. He established Red Bull GmbH in Austria in 1986, improved the formula of Red Bull drink, added carbonic acid, and turned it into a sparkling drink for sale in Austria. Compared with traditional refreshing drinks, Mateschitz packages its products in a very popular and fashionable way, which has received unprecedented response and is widely accepted by young people. In 1992, Red Bull (excluding the Thai version of Krating Daeng) was exported to a country other than Austria for the first time - Hungary, and then quickly expanded to a vast market of more than 100 countries. Origin of the name The origin of the word "Red Bull" can be referred to the description in the second section of Chapter 3 of James G. Frazer's anthropological classic "The Golden Bough": "In ancient Greece, any man who was mistakenly thought to be dead and If a formal funeral is held for him, he will still be treated as a deceased person by society unless he undergoes the following rites of rebirth: he has to change his clothes from a woman. Then he was washed, wrapped in swaddling clothes, and given to the wet nurse. Before these rituals were carefully performed, he was not allowed to move among living people. Another good use of homeopathic magic was to prevent and cure diseases. To cure jaundice, an elaborate ritual is performed according to homeopathic principles, the idea being to transfer the yellow color from the sick person to something, usually a yellowish animal or something else (like the sun's rays), and to a healthy person. A great advantage of homeopathic magic is that the red color is transferred from an active, vital red bull to the patient, in that the healing process can be carried out and completed in the doctor rather than in the patient, as long as the patient sees his doctor. Pretending to be in agony and rolling on the ground before him, he was relieved of all his ailments and troubles." From this excerpt, it can be seen that "Red Bull" is an expression of active and vigorous vitality.