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Does a legal person have the right to portrait?
I can't. As far as the subject of portrait right is concerned, the owner of portrait right can only be a specific natural person. Social organizations such as legal persons cannot enjoy the right to portrait. First of all, there can be no portrait of a legal person. As a corporate personality, a legal person has no appearance, because the concept of a legal person is abstract and does not have concrete and intuitive image characteristics. Photos of legal address, legal representative and collective photos of a legal person do not belong to the appearance of a legal person. More importantly, the essence of portrait right is a kind of spiritual personality, which can only be exclusive to citizens. Although the right to portrait also contains certain property interests, it is only the interests derived from the transformation of its spiritual interests in the commodity economy society. Therefore, legal person should not be the subject of portrait right. Portrait rights are exclusively enjoyed by specific natural persons. Portrait right is innate, and its existence depends on some personal characteristics of citizens. Everyone's appearance and image are different, and every citizen also enjoys his own portrait right. At the same time, the right to portrait can also be transferred to a certain extent, allowing others to make and use their own portraits. However, the portrait is the reappearance of the citizen's appearance image, and the citizen's appearance image can be photographed into countless portraits. Those who are allowed to make and use portraits can only get permission once or several times, and it cannot be a "monopoly license". In other words, portrait owners enjoy countless times of portrait production and use, endless. Therefore, the transfer of portrait right can only be partial and limited, and the specificity of portrait right can be fully reflected. Portrait right is a kind of marked personality right, and its basic function is to mark citizens' personality with personal image. Portrait is an objective representation of citizens' appearance, through which people can identify every specific citizen. Portrait right protects citizens' personal interests through legal protection of portraits. The right of name is also a marked personality right, except that the right of name identifies personality through written symbols, while the right of portrait identifies personality through the appearance of citizens.

legal ground

"Opinions of the Supreme People's Court on Implementing Several Issues (Trial)"

Article 139 uses citizen portraits for advertising, trademarks, window decoration, etc. for profit. Without the consent of citizens, it is regarded as an act of infringing on citizens' portrait rights.