How to design a creative and fresh poster?

Design is not a wild imagination, any design has rules to follow and certain standards. Many designers who have just entered the industry, when they get a plan to design, do not know how to start, have no ideas, and constantly collect and accumulate materials. They limit the design to the materials, making the picture unbalanced, unsightly, and ultimately difficult to To control the entire page. So before we start designing, what should we do, where should we start, and what kind of design ideas should we have to guide our design? Let’s introduce it with a practical case.

The characteristics of Xiaoqing are clean, natural and beautiful, reflecting a beautiful artistic conception. The theme "Hello Summer" picture wants to express a fresh style. The conventional design expression method is reflected in the color. If you want to make the design richer and more creative, you can start from the foundation of the layout.

>Divide the information into hierarchies<

Divide the copy information into hierarchical relationships according to its importance and organize the text. The four words "Hello Summer" are used as the main visual elements and are scattered throughout the page, occupying most of the space on the page, reflecting its visual nature.

The information is scattered behind the layout, and there is a lack of connection between the information. Divide the space and use surface elements to establish the connection.

>Describing text information<

In the design process, the choice of fonts is very important. Each font expresses a different temperament, so it is critical to choose the appropriate font.

The main title font adopts thin serif font, which itself has a delicate and elegant temperament. Break up the theme text, use virtual and real contrast to make it more lively and interesting, add linear decoration, the theme content will be more unified, and the visual beauty of information transmission will be improved.

The font of "Refreshing summer, meet the most beautiful self" was changed to a thinner sans serif, and the English refinement level was added. "2019" adds English adjusted fonts. The serif font has a certain degree of decoration, which enhances the aesthetics of font arrangement and forms a font connection with the theme text.

Add English and line elements to make the entire picture richer.

Since the picture occupies a central position in the entire layout, find a picture online that is related to summer and has a strong sense of space breathing and prominent visual focus.

Remove the picture from the back and associate the elements of the information according to its path, which can well connect the theme of "Hello Summer".

The project tone of the poster is to reflect the feeling of summer. The main color is green, which represents freshness and nature. Yellow is the embellishment color, echoing the color of the picture.

Finally, draw a dotted line along the path of the picture itself to express a sense of spontaneity, freedom, and nature. Extract picture elements and change their sizes to create contrast between elements. Add some decorative English at the top of the picture to enrich the layout space.

>Prototype effect<

After the plan is completed, make a rendering and then hand it over to the customer to improve the approval rate of the plan.

When we start designing, we first analyze the copy information, understand the industry attributes, and determine the project tonality. Then divide the hierarchical relationship between the information, describe the text information, and then look for materials. Finding clear design ideas can enable us to better design the entire picture. Which poster ideas stand out to you?

Telescope advertisement: Come and see how powerful our telescope is. You can see the moon from the earth, you can even see the national flag on the moon, and even more amazing, you can see the words on the moon: madeinchina, China manufacture. Ha ha. What are the techniques for creative poster design

Direct display method

This is the most common and widely used expression technique. It displays a product or theme directly and faithfully on the advertising page, making full use of the realistic expression capabilities of photography or painting techniques. Carefully depict and focus on rendering the texture, form and functional uses of the product, presenting the exquisite texture of the product in an attractive way, giving people a realistic sense of reality, and making consumers feel a sense of intimacy and trust in the advertised products. .

Since this method directly pushes the product in front of consumers, we must pay great attention to the combination and display angle of the products on the screen. We should focus on highlighting the brand of the product and the part of the product itself that is most likely to impress people. Use The color light and background are used to set off the product in an infectious space, so as to enhance the visual impact of the advertising screen.

Highlighted Features Method

Use various methods to capture and emphasize the unique features of the product or theme itself, express them clearly, and place these features on the advertising screen The main visual parts may be highlighted so that the audience can quickly feel it at the moment of contact with the verbal picture, pay attention to it and become visually interested in it, thereby achieving the promotional purpose of stimulating the desire to purchase.

In advertising performance, these characteristics that should be highlighted and exaggerated are generally determined by factors such as the unique special capabilities of the personalized product image, the manufacturer's corporate logo, and the product's trademark.

The method of highlighting features is also a commonly used expression method. It is one of the important methods to highlight the theme of advertising and has an expression value that cannot be ignored

Contrast and foil method< /p>

Contrast is the most prominent expression technique in artistic beauty that tends to conflict with opposites. It expresses the nature and characteristics of the things depicted in the work in sharp contrast and direct contrast. It uses each other to show each other, compares and contrasts each other, and achieves concentration, conciseness, and twists and turns from the differences presented in the contrast. Performance. Through this method, the performance and characteristics of the product are more clearly emphasized or prompted, giving consumers a profound visual experience.

As a common and effective expression technique, it can be said that all arts benefit from contrastive expression techniques. The use of contrasting techniques not only strengthens the expressiveness of the advertising theme, but also makes it full of interest and expands the appeal of the advertising work. The successful use of contrast techniques can make seemingly ordinary picture processing contain rich meanings, showing the different levels and depths of the advertising theme.