(1) Lack of innovation in business models

Currently, my country’s e-commerce is at the level of plagiarism and imitation of traditional business models and foreign business models, and there are few that combine my country’s national conditions. Innovation model. Theoretically, e-commerce has many advantages over traditional commerce. However, due to various reasons, the explosive growth of the website formed a huge contrast with the website's "money-burning" losses. According to relevant analysis, e-commerce can theoretically save 76.59% of transaction fees, but in fact it only saves 11.61% of transaction fees in China. In the e-commerce boom in recent years, many e-commerce websites have appeared in our country, but most e-commerce websites follow the path of "hyping, attracting the public, striving for advertising, and going public to make money." Due to the volume of online transactions, Too little, and their income is not enough to maintain daily operations. Most websites have to rely on continuous investment of external funds. Therefore, since the second half of 2000, under the influence of the rapid decline of the Nasdaq Index in the United States, many Internet companies in our country have There was an existential crisis, and layoffs and bankruptcies followed one after another. In the face of profound lessons, Internet companies must rethink their positioning and return to the "profit-centered" track.