1. Train employees in trademark and other intellectual property rights, and formulate corresponding rules and regulations to raise awareness of trademark protection.
2. entrust trademark agencies and professionals to monitor the operation of trademarks in real time all the year round to help enterprises establish an efficient intellectual property management system.
3. Apply for well-known trademarks when conditions are ripe, and expand the scope and intensity of trademark protection.
4. At the same time, enterprises should learn about the operation of the market through various channels, resort to legal means and take necessary measures in time for trademark infringement, and investigate the infringer's civil liability and even criminal liability when necessary.
Measures to protect trademarks:
1. Register before using trademarks;
2. Choose a trademark with unique design;
3. Register a defense trademark;
4. The uniform trademark and the enterprise name are the same.
Measures to protect the brand:
1. Make the brand specific and clear, so as to avoid confusion among the public, and the trademark can represent the brand;
2. Protect your own name, because the trademark protected by national laws is unique, and only one company in the same industry and product can use this trademark, which distinguishes its own product from similar products;
3. Promote your own brand, and it is more convenient to do advertising copy promotion with a specific name or logo.
Legal basis:
Trademark Law of the People's Republic of China
Article 3 Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.
the term "collective trademark" as mentioned in this law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization.
the term "certification mark" as mentioned in this law refers to a mark controlled by an organization that has the ability to supervise a commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service.
special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.