Promotion between stores and products differs in promotion subjects, deduction models, resource locations, target groups, and development creativity. 1. Promotion subject: Store promotion is to promote the entire store, while product promotion supports the promotion of all products in the store. 2. Deduction mode: Store promotion payment supports CPC and CPM, while product promotion only supports CPC payment. 3. Promotion resource location: The resources for store promotion are particularly rich, and the resources for product promotion include basic traffic packages.
1. What is the difference between store promotion and product promotion?
1. The promotion subjects of the two are different
Store promotion is to promote all store products, as well as the store's homepage and the store's customized page. Its promotion is more comprehensive; while product promotion Promotion can support the promotion of all products in the store.
2. The deduction models of the two are different
Store promotion payment supports CPC and CPM payment modes, but product promotion only supports CPC payment.
3. The locations of promotion resources between the two are different
The resources for store promotion are particularly rich, and they have excellent media resources outside the site. Merchants can also choose to put them according to their own needs. Location.
The resource slot for product promotion includes a basic traffic package, which includes all rich resources within and outside the site, or high-quality resource slots can also support one company, such as Taobao's homepage and Guess You Like.
4. The two target different groups of people.
Store promotion can select the consumer groups suitable for the store based on the store's targeted placement and a series of data analysis. Compared with the former, product promotion can Can't position the crowd well.
5. The development creativity of the two is different
Different locations of store promotion also have different size requirements for store creativity. Creative production can upload creativity locally according to the method provided by the merchant. Or you can use smart puzzles for creative uploading.
Commodity promotion has strict size requirements for product creativity, which requires 800*800, and the size can only be around 500K. Moreover, the production creativity needs to be synchronized with the main image of the product, and it can only be created after local upload is enabled. Creatives can be uploaded locally. ,
2. What procedures are required for Taobao promotion?
1. Brand qualifications
If you are promoting and using other people’s products and brand names, through train users need to provide corresponding brand qualifications.
The detailed qualifications are as follows: registered brand trademark, certification of the trademark holder, sales from the trademark holder to the store, and authorization to use the logo.
Submission method: Log in to the express backend, find your account, and click New Qualification in Qualification Management. Approximately 1-2 working days will be required for review, and promotion can only take place 1 working day after the review is passed.
2. Industry qualifications
Generally, only pharmaceuticals, cosmetics, and health care products are required to provide industry qualifications.
Qualifications required by the pharmaceutical and medical equipment pesticide and veterinary medicine industry: Medicines and medical equipment can only be promoted by Tmall merchants, and an advertising checklist issued by the Food and Drug Administration must be provided and filed in Zhejiang Province.
Cosmetic products with special effects are required to provide an approval number issued by the Food and Drug Administration.
Health products only support Tmall customer promotion, and the "Health Food Advertising Checklist" issued by the Food and Drug Administration must be submitted in good condition and within the validity period.
3. Media qualifications
Through-train promotion presentation media or event parties shall provide cooperation qualifications according to needs. Cooperation qualifications include information such as media cooperation agreement or transfer of authorization from the direct authorized party to the store owner.