The funds of family enterprises should be used for the operation and development of enterprises in order to realize long-term sustainable growth and maximize benefits. Buying luxury goods is a personal consumption behavior, which has nothing to do with the business objectives of the enterprise. Buying luxury goods with family business funds will be regarded as irresponsible and unreasonable use of funds, which will damage the reputation and financial stability of the enterprise. The money of family business should not be used to buy luxury goods, but should focus on the development of the enterprise and the maximization of interests.