"Bagel Cat" Crispy Rice

In recent years, in the food market, with the emergence of a large number of famous brand products, the phenomenon of imitation has emerged, and it has become more and more intense, and it has become a food brand. The market is a special sight. Recently, the author discovered some intriguing imitation phenomena during market research in Xi'an:

Liquor category: Golden Sword King, Silver Sword King imitates Jin Jiannan, Silver Jiannan

Beverage category: Yes Coke imitates Coca-Cola.

Soft drinks: B0 fruit pop imitates Pal pop fruit pop

Soy milk: Vita soy milk imitates VV soy milk

The above products not only have names and imitation objects Very similar, and the packaging is also similar.

There are also some snack foods that are different in name, but their inner shape and packaging are indistinguishable from the imitated objects. For example: Zhao Zhaole imitates Wang Want Snow Cake, and Little Prince Fresh Rice Cake imitates Want Want Senbei.

The funniest thing is that a manufacturer in Doumen Industrial Park, Chang'an District, Xi'an produced a kind of rice cake called "Landlord Cat" brand. Due to its high quality and unique taste, the supply exceeds the demand in the market, so it attracted people. Developed follow-up products such as “Landlord Baby”, “Big Landlord” and “Little Landlord”. However, Landlord Cat was not approved for trademark registration due to political reasons. "Xi'an Taisheng Food Co., Ltd." registered a "Baijimao" brand trademark, which was soon put into production and was also selling well. Therefore, a product called "Lucky Cat" is loved by you without any discussion, and it keeps pace with "Baji Cat" in the market.

The market has mixed reactions to the phenomenon of following the trend and imitating others. Praisers call it a time-saving and labor-saving marketing method. It is different from fake and shoddy products, and its price is much lower than that of imitated products. The state has not banned this phenomenon. Since there is a market for this product, there is a reason for its existence. Detractors believe that it is opportunistic and misleading to consumers.

According to the provisions of the country's "Anti-Unfair Competition Law", imitating famous brand products and misleading consumers is unfair competition and is not allowed by law.

This article is excerpted from "Shaanxi Sugar and Wine Food Guide" 2004.02