1. Search engine promotion

Search engine promotion refers to the method of website promotion by using network tools with online information retrieval functions such as search engines and classified directories. Because the basic forms of search engines can be divided into web spider search engines (referred to as search engines) and search engines based on artificial classified directories (referred to as classified directories), the forms of search engine promotion also include search engine-based methods and classified directory-based methods. The former includes search engine optimization, keyword advertising, fixed ranking, content-based advertising and other forms, while the latter mainly logs in websites in appropriate categories of classified directories. With the further development and changes of search engine forms, other forms of search engines have emerged, but most of them are based on these two forms.

Search engine promotion methods can be divided into many different forms, such as logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, webpage content positioning advertisement, etc.

judging from the current development trend, the position of search engine in network marketing is still important, and it is recognized by more and more enterprises, and the marketing methods of search engine are constantly evolving, so we should choose the appropriate marketing methods of search engine according to the changes of environment.

2. E-mail promotion

E-mail is the main website promotion method, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc. Email marketing based on user's permission is different from Spam. permission marketing has obvious advantages over traditional promotion methods or unauthorized Email marketing, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and enhancing brand loyalty.

3. Cooperative promotion of resources

Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, the purpose of mutual promotion is achieved among websites with similar goals, among which the most commonly used resource cooperation method is website link strategy, and the cooperation of resources between partners is promoted by website visits.

every enterprise website can have its own resources, which can be expressed as a certain number of visits, registered user information, valuable content and functions, online advertising space, etc., and use the resources of the website to cooperate with partners to realize the purpose of sharing resources and expanding revenue. Among these forms of resource cooperation, link exchange is the simplest one, and the survey shows that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website and setting the hyperlink of the other website on their own websites, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. Link exchange's role is mainly manifested in several aspects: gaining visits, increasing users' impression when browsing, increasing advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. Link exchange has a deeper meaning than whether it can achieve direct results. Generally speaking, every website tends to link to other websites with high value, so getting links from other websites means getting recognition from partners and similar websites in a field.

4. Information dissemination and promotion

Publish the relevant website promotion information on other websites that potential users may visit, and use the opportunity of users to obtain information on these websites to achieve the purpose of website promotion. The websites suitable for publishing these information include online yellow pages, classified advertisements, forums, blog websites, supply and demand information platforms, and industry websites. Information publishing is one of the common methods of free website promotion.

5. Promotion of quick websites

It is a method to promote websites by reasonably using real names of networks, general websites and other similar quick access methods of keyword websites. Shortcut websites use natural language to establish their corresponding relationship with website URL, which provides great convenience for users who are accustomed to using Chinese. Users can visit websites by inputting shortcut websites that are easier to remember than English websites, and "replace" websites with their own mother tongue or other simple words, which are easier to reflect brand image, such as choosing enterprise names or trademarks, main product names, etc. as Chinese websites, which can greatly make up for the defects that English websites are not easy to publicize. With the increase of the number of shortcut websites registered by enterprises, the user data of these shortcut websites can also be equivalent to a search engine, so that when users use a certain keyword to search, even if it is not consistent with the Chinese website registered by a website, there is still a chance of being discovered by users.

6. promotion methods of online advertising

online advertising is one of the commonly used online marketing strategies, which has obvious effects on online brand, product promotion and website promotion. The common forms of online advertisements include BANNER advertisements, keyword advertisements, classified advertisements, sponsored advertisements and Email advertisements. BANNER advertising relies on web pages, keyword advertising is a form of search engine marketing, and Email advertising is a kind of licensed Email marketing. It can be seen that online advertising itself cannot exist independently, and it needs to be combined with various online tools to realize the function of information transmission. Therefore, it can also be considered that online advertising exists in various online marketing tools, but the specific forms are different. The promotion of online advertising users' websites has the advantages of wide choice of online media, diverse forms, strong applicability and timely delivery, which is suitable for any stage of website publishing and operation.

The promotion of the actual website is not just a promotion issue. At the same time, we should optimize the website first, and then promote it. Otherwise, we will get twice the result with half the effort. I have summarized the following 11 skills:

1. Make sure the theme of your website before applying for a domain name, and there are at least 1 pages related to the theme; And every page should have actual content. However, this is only the beginning of website design or website optimization.

2. Domain name problem:

For search engines, it is not the most important thing to remember when applying for a domain name, and whether the optimized keywords are included in the most important domain name.

3. The idea of web design:

The simpler the better, the shorter the HTML code, the richer the content of the web page, and stay away from fancy things. Such as FLASH, JAVASCRIPT, etc. are not practical things for search engines, and in fact, they are of little significance to browsers. The most important thing to attract visitors is to make more efforts in page color matching. Remember that visitors come to see information instead of animation.

4. Link strategy:

A: Don't casually link exchange with websites with low quality and cheating. What is low quality? That is to say, there is no real content, which is not appropriate to the theme it describes.

B: when exchanging external links, try to ask the other party to use the keyword you optimized as the keyword of the link.

C: Internal links: rationalize the structure of the website, so that each page is connected.

5. Web page size:

Web pages occupy as little space as possible. An ideal page size is no more than 15K.

6. Page content:

Every page should have actual content. The number of words in a general page is preferably around 2~5 words.

7. keyword density and location:

density: the density of keywords should not exceed 3% or less of the number of texts.

location: A:Title B: top c: lower part; You can refer to the home page of this website. All of them are keywords, which are actually for search engines.

8. Uploading:

Don't upload the website until it is completed, which means that there is no content such as "under construction" in the webpage. There is also checking whether there are errors in the display of pictures and links between web pages.

9. Submit:

Submit your website to multiple search engines or directories.

1. Content of the webpage:

Simple, clear and easy to read. Use headline (bold, underline, etc.) to highlight the theme.

11. Don't cheat

Don't use some optimization techniques that are rejected by search engines, which is harmful and not beneficial.

1. Notes on search engines

Now, the total number of websites in the world has exceeded 4 million. How to let your customers find you in the vast network sea? In other words, how to increase the number of website views?

according to various authoritative investigation reports at home and abroad, except for foreign countries such as Microsoft and YAHOO；; Outside such large websites as Sina, Sohu and Netease in China, more than 85% of the general websites come from various search engines and connections.

However, I'm afraid it will take several months to log in to all search engines and connections manually ...................................................................................................................................................

Login Raiders will automatically login your website to 54 world-famous search engines and Free For All Links (FFA Links) in one hour. You can log in unlimited times, and the login speed is fast; Have a detailed login report and can directly access the login engine to check the login status; The last login failure engine can remedy the login separately; Maximize the number of views on your website.

2. One-stop publishing of business platform

"Transaction Pass" system is the abbreviation of intelligent publishing and retrieval system of business information. With "Tradelink", you can publish the supply and demand information to a number of business websites at one time, so that more business people can see your published information. You can publish the trading information to nearly 2 business trading websites at the same time, but the cost is very low.

Tradelink is the fastest trading information exchange tool, which can directly publish your product information or purchase information to hundreds of domestic professional information service websites at the same time. The service of Tradelink is different from the way of "building a website" to promote products, which is more flexible, efficient and casual. Even now, small and medium-sized enterprises and individual users without websites can publish trading information through "Trading Link". Once you get the trading information you need, you can still use the traditional way we are used to for specific trading operations (telephone reservation, meeting to see the goods, etc.), and of course you can also assist through the network. Tradelink is your right-hand man to successfully move towards electronic commerce.

III. Licensing Email marketing

More and more surveys show that online marketing by Email will become the mainstream of future marketing. Forrester Research predicts that by 21, almost half of Americans will communicate by Email; In 1999, more than 33 billion normal Email were sent, and it is estimated that this number will increase more than 1 times by 22. At present, domestic website operators have also seen this, and it is a good proof that we often receive advertising letters from mailboxes. E-Email is based on the Internet. Looking at the development of the Internet, we can imagine the prospect of this marketing method.

it has the characteristics of high attention, good audience, high efficiency and high speed.

iv. universal website or network real name registration

directly enter the names of enterprises, products and websites, and you can directly reach the target website. It is the most advanced, fastest and most convenient third-generation Internet access standard after IP and domain names, without memorizing complicated domain names, websites and prefixes such as,. net.