Precautions for buying a store
Wupao believes that it is the key to buy and choose a store. First, we must make clear our own needs, what products we are going to make and what kind of stores we need. After the "store development direction positioning" is good, we will find a suitable store, mainly from three aspects: online store background, company transfer and trademark transfer:
1. Items to be inspected in the online store background: < p
operating conditions (whether it meets the standards to determine the annual fee refund ratio);
category authorization (ensure that your products can be released);
violations (know violations to prevent further punishment);
demotion (to prevent the store from being blocked);
loan situation (know the arrears of the store);
after-sales and complaints (try not to participate in the foreseeable disputes in the original seller's order);
marketing restrictions (such as whether the through train drilling exhibition can be used normally);
2. Items to be inspected in company transfer:
Taxpayer qualification (general, small scale, tax rate determined);
subscription of registered capital (obligations of original shareholders);
tax situation (preventing tax arrears);
information of shareholders (ensure that the transfer can be signed normally);
registered address (know the cost);
annual report (whether the company's annual report status is normal);
creditor's rights and debts (whether there are potential risks);
3. Items to be inspected in trademark transfer:
Trademark status (R/TM), trademark ownership (to ensure the transfer to its own name), trademark category, trademark name and meaning.
Precautions for selling stores
1. Flagship store transfer: The conventional flagship store transfer includes: online store+company+trademark, all of which are indispensable, otherwise it cannot be transferred or the transfer price is far lower than the market price. (In the transfer process of flagship store, the seller should pay attention to clarifying the ownership of the trademark in advance. If the trademark is not in the company's name, it is necessary to complete the notarization of the trademark transfer as soon as possible, otherwise the transaction cycle will be extended and the normal transaction will be delayed. Secondly, in terms of online store accounts, it is necessary to clean up the orders in dispute and possible violations as soon as possible to ensure that the store will not be punished because of the order dispute, which will lead to the inability to continue trading. In the preparation of the company's transfer, it is necessary to clarify the company's accounting and tax issues in advance, and to negotiate with shareholders in advance to ensure the smooth completion of the transfer. )
2. Franchise store transfer: the conventional franchise store transfer includes: online store+company+authorization. (In the general market demand, because franchise stores do not contain trademarks, all receivers will consider the time limit of trademark authorization more. Relatively speaking, the selling price of franchise stores is lower than that of flagship stores, except for some franchised stores authorized by big brands. At present, a small number of franchise stores in the market include trademark transfer, and its transfer price can be comparable to that of flagship stores. Similarly, on the issue of online stores and companies, the precautions for the transfer of flagship stores are the same as those mentioned just now. )
3. transfer of specialty stores: specialty stores are shops that designate brands but do not transfer trademarks. (The transfer of specialty stores mainly includes online stores+companies+limited authorization. Specialty stores are like a branch under the flagship store. Due to trademark rights, the demand in the market is relatively small at present, unless they are some big-name specialty stores. The same is true for online stores and companies)