Recently, it was learned from the supply chain that Honor’s first folding screen mobile phone may be launched before November in the second half of this year.
Interestingly, in addition to Honor, major mobile phone manufacturers such as Xiaomi, vivo, and Samsung also have plans to launch new folding screen mobile phones in the second half of the year. As a result, folding screen mobile phones from multiple brands will enter the market in the second half of the year.
Why do foldable screen mobile phones suddenly become “really fragrant”?
According to data from a market research organization, global shipments of foldable screen mobile phones reached 2.8 million units in 2020. As a result, market research institutions have analyzed that the market sales of foldable screen mobile phones this year may more than triple compared with 2020.
Faced with this trend, major mobile phone manufacturers will naturally not miss it. Therefore, it is easy to understand that we should quickly launch our own folding screen mobile phone to get a seat in advance.
It is understood that Honor has applied for the “Magic X” trademark. Therefore, Honor’s foldable screen phone may be named “Magic X”. Vivo has already quietly registered multiple trademarks such as "NEX Slide", "NEX Fold", and "NEX Roll"; OPPO has launched its own folding screen concept phone-OPPO X 2021.
The move of these major mobile phone manufacturers to enter the field of folding screen mobile phones has clearly indicated that today’s folding screen mobile phone market will become a hot spot.
Some industry analysts believe that the demand for foldable screen mobile phones will continue to increase in the future, and is expected to drive users to enter the next replacement cycle in advance.
However, here comes the problem. Judging from the current "high" price of folding screen mobile phones, will mass consumers be willing to "pay the bill"?
In my opinion, in fact, for mass consumers, the biggest advantage of current folding screen mobile phones is only the folding screen design. Other functions and hardware configurations are not much different from mid-to-high-end models. In particular, some folding screen mobile phones have hardware configurations that are at the level of mid-range models, but the price is already higher than that of high-end phones.
From this point of view, the current practicality of folding screen mobile phones is not too high. Maybe when you take out the foldable screen phone, it will be more "eye-catching" and show off.
In the purchase criteria of mass users, price can be said to be one of the important factors that determine whether consumers purchase it. The exorbitantly high selling price is likely to make mass consumers "look forward to the opportunity and sigh."
It is said that although the Xiaomi MIX FOLD, its first folding screen phone released by Xiaomi, is priced lower than similar folding screen products from its competitors, its sales are still poor due to the high price. .
At present, the production cost of folding screen mobile phones is high due to process and technical problems. This has led to mobile phone manufacturers pricing foldable screen mobile phones on the high side.
For mobile phone manufacturers, the high price is also a helpless thing. After all, they are definitely not willing to do a business where they can make a profit at a loss.
Even if it focuses on cost-effectiveness, it will still be useless if the cost of this folding screen cannot be reduced.
Of course, as major mobile phone manufacturers such as Honor, vivo, OPPO, and Xiaomi compete to enter the market, the market competition in the folding screen mobile phone field will become more intense in the future.
In order to win the competition, the folding screen mobile phone market may usher in an "involution" situation. Then, for mass users, the price of folding screen mobile phones may also drop rapidly by then.
After the launch of folding screen mobile phones, a new form of mobile phone, the market attention has been very high. The folding screen mobile phone products of Huawei and Samsung have also achieved good sales in the market.
It is understood that the Honor folding screen mobile phone "Magic X" launched by Honor this time is positioned as a super flagship, targeting the Huawei Mate series. The machine uses an 8-inch main screen and a 6.5-inch secondary screen sourced from BOE, and the core processor is equipped with Qualcomm's Snapdragon 888.
Currently, Huawei’s Mate X series folding screen mobile phones are out of stock due to “core shortage”. So, can the former "son" Honor use Magic X to fill the market gap left by Huawei? This is also worth a look.