Xiangyang bearing seeks the opportunity of "rebirth" from all aspects after obtaining the opportunity through reorganization. The profit of 20 10 Xiangyang bearing increased slightly, and its anti-risk ability improved significantly. Although the road to development is quite bumpy, the author comprehensively analyzes the following advantages of Xiangyang bearing. Xiangzhou is committed to high-quality brand strategy. After more than 30 years of construction, it has won the trust of users with excellent product quality and established the brand image of "ZXY" brand in the automobile industry and auto parts market.
As early as 1980s, the company had more than ten "national excellent", "departmental excellent" and "provincial excellent" products represented by 78 15E and 7608E. Dong Qi's military vehicle products have been designated as axle supply. At the end of 1997, the "ZXY" bearing was rated as a famous brand product by the former Ministry of Machinery Industry, and the shaft was rated as a "star enterprise with reliable quality" in the national machinery industry. "ZXY" series products are "Famous Trademarks of Hubei Province", "ZXY" trademarks are "Famous Trademarks of Hubei Province" and Xiangzhou is "Best Auto Parts Supplier in China 100 Top".
At the beginning of March, 2008, Xiangyang Automobile Bearing Co., Ltd. registered its trademark "ZXY", which was recognized as "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce. In order to strengthen Hubei's auto parts industry and make greater contributions to Hubei's "industrial province", Xiangyang Bearing and Sanhuan Group implemented strategic reorganization and established "Xiangzhou Industrial Park" in Xiangfan Land Acquisition 1.237 mu. In order to develop the Third Ring Road, strengthen Xiangyang's carrying capacity and build Xiangzhou Industrial Park into a domestic first-class and international leading industrial park, the company decided to spend millions of yuan to introduce high-quality and high-level professional and technical talents at home and abroad.
In addition, Xiangyang Bearing has attached great importance to the protection of intellectual property rights and the implementation of brand strategy for many years, and actively registered trademarks and applied for patents. Besides "ZXY" successfully applied for "China Famous Trademark", the company also owns dozens of national patents. Xiangyang Bearing can produce more than 2,000 varieties of 12 metric bearings and British tapered bearings with a production capacity of more than 30 million sets. It is the largest professional manufacturer of automobile bearings in China and one of the five export bases of bearings in China.
Most importantly, Xiangyang Bearing has the only automobile bearing research institute and national automobile bearing technology center specializing in the research, design and development of automobile bearings in China, which was recognized as a national enterprise technology center by the former State Economic and Trade Commission.
Bearing product design adopts computer-aided design program system, establishes CAD workstation, sets up a large-scale automobile parts testing center with complete testing functions and advanced testing means, has advanced control instruments and perfect testing means, and adopts microelectronics technology as the main equipment, and takes the lead in developing "clutch bearing simulation testing machine", "steering gear bearing simulation testing machine" and "transmission shaft testing machine" in the bearing industry. The company's technology center was confirmed as a national enterprise technology center by the former State Economic and Trade Commission.
In 2003, the company successfully carried out the reform and restructuring with "identity transformation of state-owned employees" as the main content, and more than 8,000 employees completed the identity transformation at one time, creating a precedent for the restructuring of large listed companies in the province and even the whole country to change their identities at one time. At the same time, with the support of the local government, the company completely stripped off the social problems left over from history. On May 26th, 2009, the Hubei Provincial People's Government issued the Reply of the Provincial People's Government on the Equity Transfer of Xiangyang Automobile Bearing Group Company, agreeing that 95% of the state-owned equity of Xiangyang Automobile Bearing Group Company will be transferred from Xiangfan SASAC to Sanhuan Group Company for free, and Xiangyang Automobile Bearing Group Company will become a holding subsidiary of Sanhuan Group Company.