The so-called trademark use right refers to the right of the actor who owns the trademark right to use the trademark on the goods that have been approved for use, and this right is protected by law. Once others imitate or use it without authorization, it is an infringement. So, does the right to use a trademark belong to an asset? Let me introduce it to you! 1. Is the right to use a trademark an asset? The right to use a trademark belongs to an asset. Main features of intellectual property (1) Intellectual property is an intangible property. (2) Intellectual property rights are exclusive. (3) Intellectual property has the characteristics of timeliness. (4) Intellectual property rights have regional characteristics. (5) The acquisition of most intellectual property rights requires legal procedures. The acquisition of trademark rights requires registration. A registered trademark is a commercial symbol used to distinguish goods and services from different sources. It consists of words, graphics, letters, numbers, three-dimensional symbols, color combinations or combinations of the above elements. Trademark right is an exclusive achievement created by intellectual labor of enterprises or individuals for commercial purposes. Therefore, trademark rights belong to intellectual property rights. Second, what is the right to use a trademark? The right to use a trademark refers to the right of the trademark owner to exclusively use the registered trademark on the goods approved for use and obtain legitimate interests. Third, the added value of the right to use a trademark refers to the part of the value related to the products and services identified by the trademark that exceeds the general value. The added value of the use value of a trademark does not exist once it is registered, but it is gradually produced with the improvement of the quality of the products or services identified by the trademark during the use of the trademark. The formation process of the added value of the right to use a trademark is: ordinary products or services, functional trademarks, style trademarks, potential trademarks. The process of producing the added value of trademark use right can be divided into four stages: (1) There is no added value in the use right of trademarks that mark ordinary products and services. At this stage, trademark rights can only have general value. (2) Buyers can observe the functional differences between different brands in the same product or service market. Buyers will choose products according to this difference, and then the right to use trademarks begins to show additional value, which is related to these "functions" of products or services. (3) There are differences in styles between products identified by various trademarks, thus satisfying the buyers' more spiritual needs. At this time, the added value of the right to use trademarks has also increased, and the added value shown is not only functional, but also spiritual. (4) After reaching the style level, if the producers and operators continue to create, always make their trademarks attractive, and make the style of this trademark continue, so that buyers gradually form permanent loyalty and trust in this trademark, the added value of this trademark will be further improved, and this trademark is called a potential trademark. At this time, the added value of the trademark shows the consistent level of products and services, and it can also give the new products under the name of the commodity the same characteristics.