What is a trademark? A trademark is a graphic symbol that distinguishes the products or services of one enterprise from those of another enterprise. It mainly includes text, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements. What is a logo? Logo is the foreign language abbreviation of logo or trademark, the abbreviation of logotype, and is a mark that indicates the characteristics of something. It has distinctive personality and visual impact, is easy to identify and remember, can guide and promote consumption, and generates beautiful associations, which is helpful to stand out among many products. It reflects the image of the company and has a promotional effect on the company. The legal difference between logo and trademark 1. Different ways of obtaining rights. A logo can be used as a work of art. Once the creation is completed, it can enjoy copyright protection without registration. On the other hand, if a trademark wants to obtain trademark protection, it must be registered with the corresponding national agency, and the registration process Generally more complex. 2. The ownership of rights is different. Many companies entrust designers to design their logos. In this case, the designer of the logo and the owner are not the same person. If this is the case, there will be two results. One is that according to the agreement, the logo The copyright belongs to the company, and the other naturally belongs to the designer. Compared with the issue of ownership of logos, trademarks are much simpler. Trademarks can only be owned by the trademark owner. 3. Different methods of protection after infringement. The above editor mentioned the issue of ownership of logo rights. If the rights to the logo belong to the designer, then if the logo is infringed, it will actually damage the interests of the owner of the logo, but only the designer has the right to sue. . The trademark owner can directly sue for infringement in his own name. 4. Different laws of protection: logos are protected by the Copyright Law, and trademarks are protected by the Trademark Law. If the logo is applied for as a trademark, the logo will be protected by the Copyright Law and the Trademark Law. 5. The term of protection is different. As mentioned above, logos can be regarded as works of art. The protection period of art works is generally 50 years, and the validity period of trademarks is 10 years. However, they can be renewed after expiration. In this case, the trademark is protected. The term is actually unlimited.