Hello, applying for a trademark in the name of a company has the following advantages and disadvantages:

Advantages of applying for a trademark in the name of a company:

1. It is convenient for brand promotion, trademark and company The information is directly linked, and there is no need to involve intermediate proof of relationship. Nowadays, many enterprise query software will include the intellectual property content under the name of the enterprise when displaying the enterprise information. It can be said that intellectual property rights can be measured in some aspects. The company's corporate strength.

2. If you encounter trademark disputes in the later stage, it is convenient to provide evidence, because in the business process of your own company, all aspects of trademark use will be involved. This will facilitate the company's evidence retention and can be dealt with intuitively. Some trademark disputes and dispute cases.

Disadvantages of applying for a trademark in the name of the company:

1. Company information is prone to change. If the company's business address or company name changes, the trademark needs to be changed accordingly in a timely manner. , In addition, if the company is canceled, the trademark needs to be transferred in advance, otherwise it will be canceled and invalidated.

2. The use of trademarks needs to be authorized by the company's signature. After all, the trademark applied for in the name of the company does not belong to any one of them, and is equivalent to the exclusive property of the company owners. The use of a trademark is not as independent as a trademark filed in an individual's name.