Well-known trademark is a trademark type officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China according to the application of enterprises. It is widely known to the public and enjoys a high reputation in China. The protection of well-known trademarks is not limited to the same or similar goods or services. When applying for registration or using different or similar goods, registration shall not be granted and use shall be prohibited. Therefore, well-known trademarks are endowed with extensive exclusive rights. Moreover, the company name and website domain name of enterprises holding "well-known trademarks" will be protected by laws different from ordinary trademarks. Up to now, there are 1624 trademarks in China, 98 of which are foreign brands.