Korea EVISU was a trademark that was registered later. EVISU's Daifuku face signature has become a must-have brand for fashionistas around the world, but many people still don't know that South Korea's EVISU and Japan's EVISU are two completely different companies, and Japan's EVISU is still in its infancy.

The Koreans are optimistic about this brand, and registered the EVISU trademark in countries other than Japan (such as South Korea, Europe, China) before the Japanese, and retained and added strong Japanese elements, and invested heavily in signing contracts with various brands. Big stars (TVXQ, etc.) have made this brand as big as it is now.

Extended information:

1. evisu is a popular street denim brand in "Tokyo Osaka" created by designer Hidehiko Yamane. It was established in 1991 and is famous for its "M" on the back pocket. It turns out that the "M" pattern was transformed from Levi's back pocket embroidery.

2. On August 1, 2012, the Japanese jeans brand EVISU officially announced its cooperation with Edison Chen and appointed him as the spokesperson of EVISU Asia Pacific. This season, EVISU, which is endorsed by Edison Chen, uses "Make the rules" as its advertising theme to promote the brand's love and dedication to jeans over the past 20 years.

3. Mr. Hidehiko Yamane, the founder of the brand, always adheres to a serious attitude towards himself and strives to pursue what he loves most. The pursuit of materials, production processes, technology, quality and details are all meticulous, and the production of each pair of jeans adheres to the Seven Rules (EVISU Rules).