JEEP is a brand, not a model. The world's first Jeep was produced in 1941 to meet the military needs of the US military during World War II. DaimlerChrysler, the originator of Jeep, independently owns this registered trademark. In China, the Jeep brand is restricted to Beijing Jeep Automobile Co., Ltd. In other words, all other off-road vehicles, such as those produced by Mitsubishi, Toyota or other companies, cannot be called Jeep.
The Origin of Jeep
From July 23, 1941 to the present, the Jeep brand has always symbolized true four-wheel drive performance, innovative technology and continuous improvement. Jeep pioneered the four-wheel-drive segment more than sixty years ago with Willys-Overland and blazed a trail for the compact sport utility vehicle (SUV) boom in 1983 with its four-door, all-wheel-drive Jeep Cherokee. . Today, Jeep cars are still closely related to the first Jeep car. Jeep has been registered as an international trademark since 1950. It has become one of the most famous consumer brands in the world and has become an international synonym for off-road performance. Today, Jeep vehicles are sold in nearly 100 countries around the world, with sales exceeding 9 million units. Over the past 60 years, the Jeep brand has built a reputation for ruggedness, versatility and true all-wheel drive power. Not only in the military field, but also in mundane fields such as farming and natural disaster relief, Jeep has always occupied a leading role. For decades, the Jeep brand has offered a number of trend-setting models, from the war-era Willys MB to today's models. The Jeep brand took the lead in defining the sports utility vehicle (SUV) segment in the automotive field and will continue to lead the future of the SUV market.
The Origin of Jeep
In early 1938, the war in Europe began to spread; the U.S. Army Headquarters openly solicited all automobile manufacturing companies for a light reconnaissance vehicle to replace the traditional vehicle used to convey military information. and a military three-seater motorcycle responsible for advance reconnaissance missions. In the summer of 1940, the U.S. military expressed more specific manufacturing ideas to the outside world. It hoped to be a lightweight, easy-to-operate, highly durable, reliable and flexible vehicle that would also meet the specifications required by the military. In the end, three automobile companies participated in the bidding and simultaneously manufactured 1,500 vehicles for the military to conduct field off-road testing. As a result, the design concept submitted by Willys-Overland was selected. The model submitted by Willys-Overland was finally integrated and improved with the design concepts of Ford and Bantam to become a model that better meets the requirements of the military. On July 23, 1941, the U.S. military signed a contract with the Willys-Overland Depot in Toledo, Ohio, to manufacture the Willys MB model. From then on, Jeep officially began to expand into the automotive market. During World War II, approximately 600,000 Jeep vehicles entered the combat ranks, proving the success of Jeep products.
After the end of World War II, U.S. troops gradually retreated from Europe. Local residents enjoyed using Jeep and began to use it in their daily work. With its excellent durability and reliability, Jeep allowed people to rebuild their homes and territories. Because people enjoyed the wide living space brought by Jeep so much, Jeep was quickly used as a means of transportation to create fun in life.
Jeep Chronicle
1941 Willys-Overland model won the bid for the U.S. Army military vehicle manufacturing contract
1941/7/23 Willys in Toledo, Ohio -Overland Depot signed a contract with the U.S. military to manufacture Willys MB models; the first Jeep-branded vehicle officially entered service in World War II
1945 The first civilian Jeep model--CJ- 2A comes out
1946 Willys-Overland launches a steel station wagon, the first in the automotive industry
1949 launches a four-wheel transmission model with a six-cylinder engine, becoming the predecessor of today's Jeep Cherokee< /p>
1948 The Jeepster, a two-door sports station wagon equipped with a four-cylinder engine, is launched
1949 The more refined CJ-3A is launched, becoming the internationally renowned Jeep Universal car in the future
1950/6/30 Jeep is registered as a legal registered trademark in the United States and internationally
1953 Kaiser Company buys the Willys-Overland car factory and changes its name to Willys Motors
1954 Curved appearance The CJ-5 model debuted and became a popular four-wheel drive model. Its popularity lasted until 1983
1957 The CJ-5 model with a unique under-seat engine design and a flat front was launched. FC series (Forward Control) models
1962 The brand new J series - Jeep Wagoneer station wagon and Jeep Gladiator minivan are launched. These two models are equipped with unprecedented automatic transmissions and are original from head to toe. The new design is more flexible and more suitable for off-road use. Jeep calls it "a new purebred Jeep"
In the same year, Willys Motors officially changed its name to Kaiser Jeep Corporation
1965 Launched a V-6 engine code-named Dauntless, which can output twice as much The powerful horsepower of Hurricane's standard four-cylinder engine; and the super powerful V8 engine code-named "Vigilante" that can output 250 maximum horsepower
1965 The new 1966-style Super Wagoneer was unveiled
1966 Redesigned the Jeepster series, which had been produced continuously in the 1950s, and launched the new 1967 Jeepster Commando model covering station wagons, four-door convertibles, minivans and two-door convertibles
1970/ 2/5 American Motors Corporation (AMC) took over the Kaiser Jeep company, which once again stimulated the growth and expansion of the Jeep product line, and created a new image for Jeep in the 1970s - driving a Jeep up the mountains and into the sea is fun. thing!
1971 Launch of the second-generation limited-edition Renegade, a four-wheel drive model equivalent to the CJ-5
From 1972 onwards, all Jeep models use new engines manufactured and designed by AMC - -Two V8 engines with displacements of 4,982c.c. and 5,899c.c.
The name of Jeep Universal was also changed to the more concise Jeep
The 1973 Wagoneer series adopted Jeep's exclusive patented technology: Quadra-Traca, the first automated full-time four-wheel transmission system
< p> 1974 A new dynamic Cherokee two-door model is added to the Jeep family (the four-door model was launched in 1977)1976 The CJ-7 is launched, the first with the option of a removable molded plastic roof. Equipped with the CJ-8 Scrambler open-top cargo truck model
1978 The Wagoneer Limited, which added leather seats, air conditioning system and stereo as standard equipment, was launched, providing Jeep owners with a more luxurious and advanced Driving experience
1984 Launch of the all-new Cherokee - the only car that offers both a four-door model and a choice of full-time (CommandTrac) or switchable non-full-time (SelectTrac) four-wheel transmission systems products
1984 Jeep stopped production of the famous CJ-5 and focused on the manufacturing of CJ-7 and CJ-8 Scrambler
1985 Jeep Comanche light truck was launched, becoming Jeep's first A new truck series
1986 The best-selling CJ-7 was discontinued, and the 1987-model new Wrangler was unveiled
1987/8/5 Chrysler Corporation purchased AMC and started the A new page in Jeep history
1990/3/22 Jeep has produced a total of 10,000 Cherokees
1991 Grand Wagoneer and Comanche trucks are retired from the production line
1993 The new Grand Cherokee was launched
1996 The new Wrangler was launched, and its popularity once again set a new milestone for the automotive industry
1998/11/7 Daim Daimler-Benz and Chrysler merged to form DaimlerChrysler Group, and Jeep changed owners again
1999 The newly redesigned Grand Cherokee, with new styling and A more refined and luxurious style swept the luxury off-road vehicle market
2001 A new generation of Cherokee was officially launched in the United States
Supplementary information
The origin of the Jeep name: Jeep It is impossible to accurately verify the origin of the word. There are currently three interesting theories:
Theory 1: In the dictionary, the meaning of the word Jeep is, one refers to "escorted small aircraft carrier", and the other is the small aircraft carrier we are talking about here. Off-road vehicle - Jeep. But according to Mr. Heritage of the United States, as early as 1934, people called a large drilling truck with special equipment a "Jeep."
Myth 2: When the first Jeep prototype was delivered to the military test field in the 1940s, the American soldiers who managed the field were accustomed to give each test vehicle a nickname, "Jeep" The pronunciation is derived from the name of a quarter-ton US military reconnaissance vehicle - GP. GP stands for General Purpose, which means "general purpose" in Chinese, so it was named Jeep according to the homophony of GP. It’s also interesting to note that during World War II, Jeep was nicknamed an acronym for “Just Enough Essential Parts” by soldiers.
Statement 3: In Minneapolis-Moland Energy Company had a test driver who was very fond of the popular cartoon image of a very cute and quite naughty slender and neutral animal. ——"Eugenie Jeep" comes from "Popeye", a comic comic strip with many readers in the United States in 1936. It is the early version of the cartoon series "Popeye" we watch on TV. There is a cartoon animal in the comic strip that looks like both a cat and a dog. Its cry is "Jeep, Jeep", so it is called "Eugene the Jeep". This nickname has won everyone's favor. Agreed, the formal name was forgotten. Eugenie Jeep likes to run around, is resourceful and brave, and is good at dealing with all kinds of sudden dangers and often saves the day. The driver saw that the car he was driving had the same characteristics, so he simply called the "four-wheel drive car" he was driving "Jeep." People thought it was appropriate to call off-road vehicles jeeps, and they started calling them jeeps. Soldiers in the army even liked to call four-wheel off-road vehicles jeeps. After the end of World War II, Willys Company was sensitive to the huge business opportunities contained in this name. On June 13, 1950, Jeep was officially registered as a trademark brand, with the words "In the face of the powerful Jeep, the sun is forever." The classic advertising slogan “Won’t Fall” started Jeep’s business war. After changing hands several times, it was owned by Chrysler in 1987. People are used to calling all light off-road vehicles jeeps. The Jeep registered trademark can be used after being authorized by Chrysler, such as Mahindra Jeep produced in the early days of India and my country's "Beijing JEEP". Now even the word "Beijing" has been removed and has been officially recognized by Chrysler. Other manufacturers of off-road vehicles try to avoid using the word JEEP to avoid causing disputes, and instead use abbreviations such as SUV and RV.
Historical changes of Jeep Company
Company name in Chinese and English:
Bantam Car Company Bantam Car Company
Ford Ford Motor Company
Willys-Overland Motors Willys? Overland Motor Company
Willys-Motors Willis Motor Company
Kaiser-Jeep Motors Kaiser Jeep Car Company
American Motors Corp. (AMC) American Motors Company
AM General (AMG) American General: AMC's military products production company, now produces Hummer
Jeep Corp. Jeep Company: AMC's civilian production company
Daimler Chrisler Daimler Chrysler
1930s and 1940s: There were three companies that first produced Jeeps: Bantam Motors Company, Ford Motor Company, Willys Overland Motor Company. In the text we refer to them as: Bantam, Ford, Willis.
1950s: In 1953, Henry Kaiser Company purchased Willis Overland Motor Company, and the new company was named Willis Motor Company.
The 1960s: In 1963, Willys Motor Company changed its name to Kaiser Jeep Motor Company.
1970s: In February 1970, American Motors Corporation (AMC) acquired Kaiser Jeep Motor Company and divided military and civilian product production into AM General (AMG) and Jeep Corporation.
1980s: In the early 1980s, French Renault invested in AMC and became a major shareholder. This history was very short; on August 5, 1987, Chrysler merged with AMC.
1990s: On November 17, 1998, Chrysler and Daimler-Benz merged to form DaimlerChrysler Corporation.
Supplementary JEEP clothing:
Design style: The design style of Jeep? clothing products fully reflects the characteristics of personalization, functionality, nature, comfort and practicality, making the wearer trust Jeep? clothing. Not only suitable for them, but also suitable for the lifestyle they love. The styles and fabrics all emphasize the functionality and comfort that outdoor activity clothing should have. Design and production strictly follow the product philosophy of DaimlerChrysler, and each model must undergo strict approval by the United States before being put on the market.
The style of this season has a bit of rural and nostalgic feeling, which means returning to a quiet and comfortable state of life, purifying the soul in the embrace of nature, and having a peaceful mind. To face life and deal with problems. Enjoy a poetic residence, far away from the hustle and bustle of industrial society, and have an elegant rural flavor.