The domain name consistent with the enterprise name and image is the premise for enterprises to carry out online marketing. Because domain names are unique, once a domain name is successfully registered, no other organization can register the same domain name. Therefore, domain name is an important network trademark of enterprises, and it plays the role of enterprise logo in network marketing. When naming domain names, we should consider the unity of domain names, enterprise names and logo. A good domain name should be concise to avoid memory difficulties caused by too long characters. In addition, the domain name should also take into account the international nature of the Internet and international users. A good domain name is related to the overall situation of the successful establishment of enterprise network brand image in the future. If your domain name is not convenient for your potential users to remember and apply, it will make them forget how to find your company's virtual facade.
Enterprises need to have their own space to build websites, that is, choose the right server. The size of the space mainly depends on the size of the enterprise and the size of the website. Generally speaking, large enterprises have strong strength. Based on their huge databases and security considerations, choosing their own servers is the best choice. Medium-sized enterprises prefer to choose server hosting service, which can save a lot of expenses for managing and maintaining servers and network administrators; Small businesses can share virtual hosts with others, that is, rent space. The websites of small and medium-sized enterprises are generally around 100M-200M.
Websites need too much planning, which is often ignored by website owners and producers. When many enterprises make websites, the simple way is to find some information about enterprise profiles and product profiles, and then attach some photos to the producers, telling them to do something beautiful, and the rest is waiting for acceptance. The producer is to comply with the customer's opinions first, to meet the customer's requirements to the maximum extent, with beautiful web pages as the mainstay, plus some dynamic effects. Such a website may be really beautiful and both sides are satisfied, but it is definitely not a very practical and good website. Why? Because it is nothing more than an enterprise's propaganda album, similar to a blackboard newspaper, just conveying some simple information.
A practical and valuable website, especially an enterprise website, should have certain functions. We call it a functional website. Functional website is the product of the combination of network technology and enterprise reality, and it is really useful.
The construction of a good corporate website is actually a process of marketing integration. It first needs to understand the various needs of enterprises, including market conditions, competition conditions, marketing channels, methods and so on. Then, combined with Internet technology, those suitable for online operation will be moved to the Internet (of course, it is better than the original offline operation), which can be combined with the network and can be combined with the network.
Although most enterprises are experts in traditional marketing, they don't know much about the Internet, especially the functions that the network can realize, or they don't know much, so they can't put forward any requirements and can't figure out what functions to set up. At this time, they need network marketing planners. How to embody the functions of the website more concisely and how to combine these functions with the CI system of the enterprise is the in-depth planning of the website, which is also inseparable from every good website.
This shows that the website needs planning. Knowing the market rules, having rich experience in traditional marketing planning, being very familiar with the Internet and having noble professional ethics are essential qualities for an online marketing planner. Enterprises need a complete plan to build a website, which should include market analysis, feasibility analysis, target group analysis, main column setting, main functions and overall structure of the website. Net Zhicheng will make the most suitable planning case for the enterprise according to the results of various investigations and analyses.
As an enterprise website, the first condition is to have strong profitability. A website that can't bring profits to enterprises, just like a junk website, is of no help to enterprises. If an enterprise website wants to have strong profitability, it must have a complete website construction plan. Net Zhicheng will provide a complete website construction scheme for enterprises according to their different nature and different business purposes.
If you make an enterprise website plan, planners should consider many factors:
(1), define the purpose of your website.
According to your products, sales channels and sales targets, make clear whether your website is information-oriented, sales-oriented, sales-oriented or comprehensive. Websites for corporate customers are completely different from those for individual consumers. Even websites for individual consumers do not all need to sell goods, and not all products are suitable for online sales. For example, the website for enterprise customers focuses on its role in the process of cooperation between enterprises, rather than doing everything possible to improve the browsing rate like the website for consumers. For example, Coca-Cola and Kodak don't sell their products online. The website is just a tool for them to establish their image and provide customer service, and it is part of their overall marketing strategy.
(2) Know your target market.
Are your customers enterprises or individual consumers? Where did they come from? How much information do they have? Do they often surf the Internet? What languages do they mainly use? What information do you mainly want to know? What is their purchasing level? What kind of browser do you mainly use? Of course, it is impossible to know so carefully when you first build a website, and the content of the website needs to be gradually adjusted with the in-depth understanding of consumers. For example, if an enterprise's customer base likes new technologies, is highly educated or often uses the Internet, then e-commerce is likely to succeed. In addition, the number of men and women among netizens is also a consideration. The reason for the success of online sales of Dell computers lies in its correct market positioning.
(3), clear their competitive advantage.
Where is the information source of your website? Is the information updated and released by website editing or by various departments? Centralized publishing may be safe and easy to manage, but the information update speed may be slow and sometimes there may be problems of poor coordination. For example, a product has been sold out, but the website editor doesn't know it, and it is still sold online. On the websites of several major department stores in Beijing, it is often the case that consumers can't get the goods after paying.
(5) plan to collect and distribute.
(6) Evaluate your profitability.
If you think clearly about the above links according to our tips and find a relatively accurate answer before building the website, you will have a very good start, and the rest are mainly technical problems.
The website of an enterprise is called a network trademark, which is a domain name consistent with the name and image of the enterprise, and is the premise for the enterprise to carry out network marketing. Website is an important window to publicize and reflect corporate image and culture on the Internet.
Generally speaking, the price varies according to the function and content of the website. The production cost of a medium-sized enterprise website is about 2000-3500 yuan. According to the different requirements of different enterprises, Cybercity will give different planning schemes and have different production costs.
The production time of enterprise websites will vary according to different functions and contents, and the general production time is about one week to one month.
Generally, an enterprise website should be optimized in the first step after production. After that, CyberCity will log the enterprise website into major search engines, and then formulate different overall network marketing plans according to the different nature of the enterprise, and then gradually implement them under the guidance of the enterprise according to the specific content of the plan. In general, the company will see obvious results after three months.
Enterprises set up their own websites not to show, but to gain benefits from them. The website can't just look beautiful and blindly compare with others. But according to the needs of enterprise management, we should build an online plan and model suitable for our own characteristics, and exchange the minimum investment for the maximum return. Only by making the website an effective link between enterprises and customers can the website really play its role. In addition, the website of an enterprise should pay more attention to its specific customer base, keep in touch with customers through various forms, and attract customers to communicate with the enterprise continuously through the website, so as to deepen the relationship with customers, better understand customer needs, and provide services for enterprise development.
After you know the design style of the website, what you need to know is the purpose of establishing the website: to establish an effective marketing website, you must not be careless and act rashly, prepare some materials casually, find some symbolic pictures and hand them over to professional companies at once, and the website will be OK in a short time. This is definitely a mistake! Perhaps you know that peer companies have built networks and achieved certain results; Perhaps before you prepare to invest in building a website, you have been repeatedly advised by the salesman of the network company to remind you that you must be clear from the beginning: What can the website do? What can you offer visitors or customers through the website, or what benefits can you bring to consumers? Then ask yourself what benefits can you get from it?
I would like to remind you that it is best to find someone who is responsible for sorting out the written materials, preferably someone who is familiar with marketing and has certain writing organization ability. They can consider writing organization from the perspectives of enterprises, markets and consumers. My work experience is that enterprises often provide information mainly in corporate brochure, color pages, various reports and technical materials. What I want to say is that these materials are often too technical or blindly stand from the perspective of enterprises, and lack consideration from the perspective of customers. Of course, these are all good materials, but I suggest you find someone to tidy them up.