First, in the business operation process, the use of trademarks involves all aspects related to the manufacturing of goods to the sale of goods, including the provision of raw materials, the production of logos, product processing, selection, etc. The primary stage of goods also includes the repackaging (modification), warehousing, transportation, sales, etc. of goods to transform products into products.

Second, in terms of trademark expression, the use of trademarks not only refers to directly marking or affixing trademarks on goods or product packaging, but also includes necessary and auxiliary transactions for the sale of goods. Items used in activities, such as contracts, account books, commodity transaction documents, etc., and also include all efforts made to promote products, such as product advertising and product displays.

Third, the use of a trademark not only includes the real use of the trademark registrant himself, but also includes the authorization of others to use it through trademark license and other means. That is, if others are authorized to use the registrant's trademark, it is regarded as a trademark. The registrant’s own usage behavior.

Fourth, the trademark user’s use of the trademark should be commercial use. Commercial use behavior includes not only profitable behavior in commercial operations, but also non-profit behavior done to establish the image of the trademark and the image of the company closely related to the trademark, such as social welfare activities named after the trademark, such as knowledge Competitions, theatrical performances, sports competitions, etc. Among the above forms of trademark use, the author believes that whether the act of announcing the registration status of one's trademark through media announcements and other public means for the sole purpose of maintaining one's own trademark can be regarded as commercial use of the trademark requires further research. Proposing commercial use of a trademark actually challenges defensive trademark registration. Generally speaking, defensive registered trademarks will not be actually used by the trademark registrant on the approved goods. It is a passive protection method for the exclusive rights of the trademark on the main goods, that is, purely defensive registration. Such an approach is often difficult to prevent. In most cases, there will be no actual confusion on the approved goods. It also causes a waste of trademark resources and brings great material and mental burdens to registrants.