Brands/products understand your needs, and Baidu Encyclopedia understands everything about brands

In the Internet era, a dazzling array of products emerge in an endless stream. It is not easy to compete for the market for your brand in this competitive environment. . What matters is how to effectively promote your brand online. How to make the brand known to the public, all major brands will choose to create a Baidu Encyclopedia entry first. Specifically, a newly established brand will create a Baidu Encyclopedia entry and how to write an Encyclopedia entry.

How to quickly increase brand awareness and exposure? Creating a branded Baidu Encyclopedia entry is a very effective method. In this article, Xuntuike Media will teach you how to create a branded Baidu Encyclopedia entry, pure practical information!

1. Briefly describe the brand encyclopedia entry

Briefly introduce a brand’s creation time, place of origin, affiliated institution or individual, and main business.

2. Brand Encyclopedia Basic Information Column

The basic information column mainly includes brand name, establishment time, founder, company, industry and main business, etc. It can be filled in according to the brand encyclopedia entry template.

3. Set up the brand encyclopedia directory

The setting up of the brand encyclopedia entry directory must be standardized and orderly, generally including brand history, products and services, honors, brand culture, brand culture, brand Slogan, brand vision, brand values, etc. , and adjust the catalog according to the specific conditions of your own brand.

4. Write the main text of the brand encyclopedia

Just write the main text of the brand encyclopedia entry according to the catalog. You can write it according to the time process or major events. During the writing process, you should pay attention to:

Brand encyclopedia entries must be rigorous, concise and clear, do not contain personal emotions, and must not be suspected of exaggeration. They must be true and pragmatic, considered from a real perspective, and do not include absolute words and subjective words.

5. Brand encyclopedia reference materials

Contents involving commercial promotion (such as brand honor, ranking status, exclusive operation, general distribution, classic cases, product effects, etc.) cannot be used as a reference. Information, nor can you use the brand’s official website as a reference.

Choose news reports from authoritative news media, news organization websites (People's Daily Online, Phoenix News, etc.), portal websites (Sohu, Sina, etc.), and there should be no exemption agreements or responsible editors. This can improve the encyclopedia's reputation. Pass rate.

Everyone can edit the encyclopedia, but because the rules of the encyclopedia are strict and there are many rules, individuals cannot edit it. Xuntuike Media can help create and edit faster and better. And save more labor costs and time costs.