Ten misunderstandings about company naming:

1. Don’t go to a master to calculate the company’s registered name. If the master calculates the company’s registered name, the Industrial and Commercial Bureau may not be able to approve it!

2. Don’t think that the more words the better, the company name is like "Baoji has a group of young people with dreams who believe that under the leadership of Uncle Niu, they will create a miracle of life Network Technology Co., Ltd.!" With so many words, the business will be successful. Can the license be stamped? Can the seal be engraved?

3. Hunting for novelties or buzzwords is not necessarily a good thing. The name must be consistent with your company's business philosophy and development plan.

Fourth, do not use too many "descriptive words", such as a wholesale company of ethnic clothing for middle-aged and elderly women for square dancing. In fact, just write a clothing wholesale company or a trading company. Can’t I wear this costume of yours when I’m not doing square dancing? Can’t I buy it if I’m not a middle-aged or older woman?

5. Don’t be too fine and colloquial, such as pancakes, fruit or grilled cold noodles. Just write the catering service company directly.

6. Similarity in naming

If the naming is too similar to that of competitor brands, it will not only be difficult for consumers to identify, but it will also increase the cost of brand communication and reduce the effectiveness of brand communication. At the same time, when companies promote themselves, they also unconsciously promote similar brands of competitors. In this way, it will be difficult to achieve the ultimate goal of surpassing.

7. The name’s ability to span cultures and geographies is weak

Due to different historical and cultural traditions, different languages, and different customs and habits in various places, the perception of commercial brands is also very different. If we cannot transcend the limitations of geographical and cultural boundaries, it will become a huge obstacle to business operations.

8. The name is too straightforward

9. The brand name lacks beauty and strength

It is too plain and popular

10. Seeking money , Seeking foreign psychology

Four taboos in naming industrial and commercial systems:

1. Do not have the same name as a company in the same region and industry

Only one company is allowed to use the same name. A name shall not be the same as or similar to the name of a registered enterprise in the same industry within the jurisdiction of the registration authority. To put it bluntly, a company name can only appear once in the same region and industry. Therefore, when naming a company, it must not be repeated with the names of other companies.

2. The company name cannot contain numbers, pinyin, foreign languages, or special characters

The company name can only use simplified Chinese. Numbers, pinyin, foreign languages, and special characters are not allowed. , this practice is currently not allowed.

3. Do not violate the trademark of a well-known company or confuse a well-known company

A well-known company has its own promotion effect. If the name of the company infringes upon the well-known company, such a name will definitely not be approved. .

4. Celebrity names cannot be used

Celebrity names are similar to well-known companies. They all have their own halo of effect. If the name of an entrepreneur is the same as that of a celebrity, then the name will be used. It is not possible to use this name when naming. If the entrepreneur's name does not have the same name as a celebrity, but is just a very common name, you can try to use this name as the company name. It depends on whether it can be registered as the company name in the end. The results of feedback from the Industrial and Commercial Bureau.