As business grows day by day, more and more people are involved in business, which is clearly reflected in the mushrooming of shops. There are so many stores, how can you be different and make your store stand out among the many stores? At this time, you will realize the importance of naming your store. How to name the store? Below, the editor brings you three taboos when naming a store. Come and take a look.

Three taboos in naming a store

1. Avoid using partial characters. Trademark names are for consumers to call. The popularization of the characters should be taken into consideration. However, it is regrettable. What's more, some trademarks also have some very serious problems in the naming of their names. A certain soy protein powder factory named its soy protein powder, instant soy milk and other products trademark Gangfeng. Not only ordinary farmers and citizens don’t recognize such a trademark, but perhaps even teachers in universities may not recognize it. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.

2. Avoid using unlucky words. The unlucky meaning is a taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it will affect other people's acceptance of the subject, whether the subject is a person, a company, or a commodity, and even politics will be affected. On February 18, 1987, "Reference News" reprinted a message titled: In order to seek good fortune, the Hong Kong Governor rectified his name: The Hong Kong government and London announced at the time that the 27th Governor of Hong Kong, Sir Wei Dewei, had changed his name to Wilson Wei. He arrived in Hong Kong on the afternoon of April 19 to take up his new post. He was accompanied by his wife and 18-year-old son. The new Governor of Hong Kong, who turns 52 on Valentine's Day, changed his name to "Wei Dewei" according to the Mandarin pronunciation. Many Hong Kong people criticized the wrong name: "Wei" and "Wei" are two ghosts, and "wei" is a homophone of "danger", which symbolizes unlucky. The new Hong Kong governor decided to adopt the name change suggestion based on the opinions provided by the Hong Kong government. A spokesman for the Hong Kong government explained that the above-mentioned new name was adopted mainly because the Cantonese pronunciation is closer to his English name. The name Wei Yixin represents trust and protection, and Yi also means energy. Incredibly, an unlucky name actually affects people's acceptance of an official, which shows how great the impact is. It is still a good choice to join the good project clothing.

3. Avoid unreadability. Enterprise and trademark names have functions such as indicating the nature of the enterprise and implying product functions, and require strong readability. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a name with a profound meaning. But after the sign was put up, no one else understood it. The shop owner quickly added the Lanxi City Corporate Culture Service brand next to the shop name signboard to supplement it. What does it mean to turn a stone into a sheep? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping's shepherd met a Taoist priest and led him to a stone chamber in Jinhua Mountain. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are named museums, and the name of the restaurant is popular and thought-provoking. The name of the store itself is an excellent advertisement.

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