Mazda is derived from Afura Mazda, a civilization god in West Asian mythology who created iron tools and vehicles. It symbolizes ancient civilization and contains the meaning of intelligence, reason, rationality and coordination. The legendary car composed of power (oxen, horses) and wheels was also created by this god.

The "M" in the Mazda Motor Company logo is the first capital letter of the company's founder, Matsuda. The founder of Mazda is Matsuda, and its English spelling should be Matsuda. Why are the company and car names Mazda? Mazda comes from the word Mazdaism, which is translated into Chinese as religion or Zoroastrianism. It is a religion founded by the prophet Zoroaster in Persia. It advises people to worship the Creator as the source of good, and requires people to have kind thoughts, words and actions. And give up evil. Mazda probably thought it made more sense to use the English spelling Mazda, and adopted this spelling.

The cars produced by Mazda use "Mazda" as the word trademark and an oval as the graphic trademark, with a rhombus in the middle. The oval symbolizes infinite and noble creativity. However, because it was similar to the diamond-shaped trademark of French Renault, the company used a new trademark in July 1991 and changed the diamond shape in the original picture to a flame. The flame in the middle means that the heart is filled with sincerity and strong passion.