I can’t tell the difference. At present, “Antlers Alley” is still in the “empty period” in terms of trademarks in the catering field. Hangzhou foodie reporters found through inquiries that there are currently 213 trademark applications involving "Lujiaoxiang", among which the earliest application time was the 43rd category applied by Qiu Maoting on August 1, 2017, but it was banned on June 4, 2018. The review was rejected, which means that the trademark Antler Alley is not protected by law so far.

The pain of copycats is almost a curse that Internet celebrity tea brands cannot escape. However, in the case of "Antlers Alley", we can't talk about copycats yet, because it is difficult for them to prove who is the real original.

Extended information

The so-called "franchise stores" and "direct stores" have an unfriendly relationship with each other, and even openly "quarrel" with each other. First, the West Lake Yintai store, which claims to be a genuine store, publicly warned on a review website that "anyone who charges money online for investment promotion, franchise, etc. are all scammers."

Subsequently, a Weibo account certified as "Guangzhou Lujiaoxiang Catering Co., Ltd." and named "TheAlley Lujiaoxiang Mainland Operation Center" posted a legal statement and posted a lawsuit against "Hangzhou Lujiaoxiang Catering Co., Ltd." Management Co., Ltd.", the court accepted the case notice for infringing on its goodwill rights, saying that it used physical stores to spread information that distorted the facts.

People's Daily Online - 19 "Antlers Alley" stores opened in Hangzhou in one month, but in fact, none of the trademarks were approved