Corporate culture is rich in connotation and covers a wide range, which is embodied in: [1] corporate logo such as trademarks, factory labels, factory flags, factory signs, etc. They are all enterprise symbols to realize enterprise culture, and they are also carefully designed, which are obviously different from other enterprises. It can't be the same as other enterprises.
[2] Enterprise environment; Such as internal and external environment, macro environment and micro environment. The specific breakdown includes politics, economy, morality, religion, national education and so on. There are also enterprise ownership, industry management direction, degree of centralization and decentralization, and internal cultural facilities. Different cultural environments have different characteristics.
[3] enterprise system; That is, effective measures and means to ensure the realization of enterprise goals. But it is also a code of conduct that can condense and stimulate the enthusiasm and consciousness of employees.
[4] values; It is the core of enterprise culture, the value criterion of enterprise management activities and human behavior, and the symbol of enterprise maturity. For example, IBM's values are "respect for people, lifelong employment and equality for all".
[5] Enterprise spirit; On the basis of values, it embodies the goal and direction of the enterprise and has the consciousness and spirit of promotion.
The basic function of enterprise culture. Corporate culture has a guiding function. The so-called guidance function is to guide the leaders and employees of enterprises through it. The guiding function of corporate culture is mainly reflected in the following two aspects.
1. Guidance of management philosophy and values
Business philosophy determines the way of thinking and the rules for dealing with problems, guides operators to make correct decisions and guides employees to engage in production and business activities scientifically. The enterprise's * * * same value concept stipulates the enterprise's value orientation, which enables employees to form a * * * understanding of things and have the same value goal. Leaders and employees of enterprises act for the value goals they believe in. American scholars thomas peters and George W. Robert Waterman pointed out in the book "Seeking Advantages" that "all the excellent companies we have studied are well aware of what they stand for and have carefully established and formed the company's value standards. In fact, if a company lacks clear values or incorrect values, we doubt whether it is possible to achieve operational success. "
2. Enterprise goal guidance
Enterprise goals represent the direction of enterprise development. Without a correct goal, it is equivalent to losing the direction. A perfect corporate culture will set the development goal of the enterprise from reality and with a scientific attitude, which must be feasible and scientific. It is under the guidance of this goal that enterprise employees engage in production and business activities.
Second, the incentive function of corporate culture * * * The same values make every employee feel the value of his existence and behavior. The realization of self-worth is a satisfaction of people's highest spiritual needs, which will certainly form a strong incentive. In the people-oriented corporate culture atmosphere, leaders and employees, employees and employees care about and support each other. Especially the leaders' concern for workers, the trade union will feel respected and will naturally cheer up and work hard. In addition, the enterprise spirit and corporate image have a great incentive to employees, especially when the corporate culture is successfully built and has an impact on society, employees will have a strong sense of honor and pride, and they will redouble their efforts to safeguard the honor and image of enterprises with their own practical actions.
3. Cohesion of corporate culture The corporate culture is people-oriented and respects people's feelings, thus creating a harmonious atmosphere of unity, friendship and mutual trust in the enterprise, strengthening group consciousness and forming a strong cohesion and centripetal force among employees. * * * The same values form the same goals and ideals. Workers regard the enterprise as a body of the same destiny and their work as an important part of achieving the same goal. The whole enterprise keeps pace and forms a unified whole. At this time, "the factory prospers me and the factory declines me" has become the sincere emotion of employees, and "loving the factory as home" will become their practical action.
Fourth, the binding function of corporate culture. The binding function of corporate culture is mainly realized by perfecting management system and moral norms.
1. Constraints of effective rules and regulations
Enterprise system is one of the contents of enterprise culture. The enterprise system is the internal laws and regulations of the enterprise, and the enterprise leaders and employees must abide by and implement it, thus forming a binding force.
2. The constraints of moral norms
Ethics is to restrain the behavior of enterprise leaders and employees from the perspective of ethical relations. If people violate the requirements of moral norms, they will be condemned by public opinion and feel guilty psychologically. The ethical standard of "saving the world for health, striving for perfection, not being unfaithful and treating everyone equally" in Tongrentang Pharmacy restricts all employees to operate in strict accordance with the technological process, strict quality management and strict discipline.
Verb (abbreviation for verb) regulates function, which means adjustment and adaptation. It is inevitable that there will be some contradictions between various departments and employees of enterprises for various reasons, and self-regulation is needed to solve these contradictions; There will be disharmony and incompatibility between enterprises and the environment, customers, enterprises, countries and society, which also needs to be adjusted and adapted. Business philosophy and business ethics enable operators and ordinary employees to deal with these contradictions scientifically and consciously restrain themselves. The perfect corporate image is the result of these adjustments. The regulation function is actually a reflection of the dynamic role of enterprises.
It is one of the key factors to determine the survival and development of enterprises in the competition that the image of intransitive verbs shapes the image of functional enterprises. The composition of corporate image, that is, its connotation, can be divided into the following three forms:
Material expression. Including office facilities, equipment, product quality, environment, group logo, decoration, financial strength and so on. The most important thing is product quality, which is the core of establishing corporate image and the first impression.
Social performance. Including enterprise personnel, talent lineup, technical strength, economic benefits, work efficiency, public relations, management level, etc. The most important thing is the quality of employees.
Spiritual expression. Including corporate beliefs, moral standards and slogan spirit, corporate image elements mainly rely on internal spiritual quality, and corporate image elements are embodied in product image, environmental image, employee image, entrepreneur image, public * * * relationship image, social image and overall image.
Image is the facade and window of enterprise's external communication. The image-building function of corporate culture is mainly reflected in the excellent corporate culture showing the successful management style and positive mental outlook of the enterprise to the public through the connection between the organization and the outside world, thus shaping a good phenomenon for the enterprise. Corporate culture is an intangible asset of an enterprise, which can bring reputation and market share to the enterprise.
Seven. Lubrication function The lubrication function of corporate culture is also called coordination function. Enable employees to communicate with each other in a good cultural atmosphere, reduce unnecessary frictions and contradictions, make the interpersonal relationship between the upper and lower levels of the enterprise close and harmonious, and make all kinds of related work and activities more coordinated. It enables employees to learn from each other, support each other, learn from each other's strengths and improve together. At the same time, in this process, the moral sentiments of employees in the enterprise have been sublimated, and their group consciousness has been enhanced. They care about the enterprise, love the collective, work hard and work actively in specific actions.
Eight, the radiation function corporate culture is related to the public image, public attitude, public opinion and brand reputation of the enterprise. Corporate culture not only plays a role in enterprises, but also affects employees. It can also influence and radiate to the society through various channels such as media and public relations activities. The spread of enterprise culture is of great help to establish the image of enterprises in the public, and excellent enterprise culture has great influence on the development of social culture.
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