If you are used to the sauce-flavored liquor, you will still like it, but not everyone can accept the taste.

Qinghua Langjiu started in 1898, and its brewing history can be traced back to the period of Emperor Wu of the Han Dynasty. At that time, the palace tribute wine "Goji Sauce Wine" was the predecessor of Langjiu. Langjiu is produced on the banks of the Chishui River, known as the "Chinese Fine Wine River" at the junction of Sichuan and Guizhou. It is named after the place of production, Erlang Town, Gulin County, Sichuan Province.

Chinese name

Blue and White Langjiu

Foundation date

1898

Affiliated company

Sichuan Langjiu Group Co., Ltd.

Industry

Liquor Industry

Introduction

Qinghua Langjiu is Sichuan Langjiu One of the series of wines launched by the Group Co., Ltd. It has the characteristics of fragrant, mellow, mature, sweet, clean and comfortable tail, and beautiful style. On the basis of ensuring the original wine quality and style characteristics, the newly developed products have made bold innovations in packaging. With their novel and unique packaging design, they break through the tradition and create a precedent for ultra-fashionable liquor packaging. On the coordinates of Chinese liquor, Maotai aroma is a unique aroma and is an extremely precious category of Chinese liquor. Among the outstanding ones, Qinghua Langjiu should be regarded as a model.

Brand Introduction

Langjiu, a famous Chinese wine, began in 1898. Its brewing history can be traced back to the period of Emperor Wu of the Han Dynasty. At that time, the palace tribute wine "Goji Sauce Wine" was the predecessor of Langjiu. . Langjiu is produced on the banks of the Chishui River, known as the "Chinese Fine Wine River" at the junction of Sichuan and Guizhou. It is named after the place of production, Erlang Town, Gulin County, Sichuan Province. Erlang Town is located in the middle reaches of the Chishui River and is surrounded by high mountains. It is a national origin protection zone for Maotai-flavored Langjiu.

“Beautiful scenery, mountain springs, treasured caves, and skillful craftsmanship” – Langjiu’s unique “four treasures” have become Langjiu’s unique quality endorsement, “Lang” and “Honghua Lang” It has been recognized as a well-known trademark in China by the State Administration for Industry and Commerce. High-quality products have made Langjiu Group a national gold medal enterprise, a national leading enterprise benefiting farmers, and a large enterprise group in Sichuan Province.

Langjiu Group produces nearly 30,000 tons of soy sauce wine annually, has more than 10,000 employees, and has driven tens of thousands of sorghum-growing farmers. In 2012, the sales revenue of Langjiu exceeded 10 billion yuan, and taxes paid to the state were 2.5 billion yuan. In 2013, Langjiu set a sales target of 12 billion yuan.

With the growth of Langjiu sales, Langjiu Group has always adhered to high quality and strict management, providing consumers with excellent products and building excellent brands: the development of Langjiu will continue to adhere to the "Four Basic Principles" ”——Unswervingly insist on improving quality, unswervingly insisting on brand launch, unswervingly insisting on marketing implementation, and unswervingly insisting on seeking speed while maintaining stability. This is not only the escort rule for Langjiu Group to become bigger and stronger and develop sustainably, but also Langjiu’s strict requirements and execution attitude in terms of quality and management.

The excellent quality of Langjiu is not only loved by consumers, but also certified by authoritative departments. In 2007, the research and application of Honghualang wine production technology won the "First Prize of Sichuan Province Science and Technology Progress Award". In 2010, the China Brewing Industry Association recognized Langjiu Honghualangjiu as the “representative of China’s sauce-flavored liquor” and Langjiu Xiangjiu as the “representative of China’s thick sauce-flavored liquor”. In 2011, Bridegroom Liquor won the honorary title of "China Liquor Technology Innovation Model Product" issued by the China Brewing Industry Association. This recognition is not only an affirmation of the quality of Langjiu by industry authorities, but also a guarantee of quality commitment and confidence of Langjiu to consumers.

On the basis of excellent quality, the brand value of Langjiu has also increased significantly. The brand value increased from 17.555 billion yuan in 2011 to 22.876 billion yuan in 2012, ranking among the "China's 500 Most Valuable Brands". Brand" ranked 49th, ranking the third most valuable brand in China's liquor industry. The "spirited Chinese Lang" advocated by Langjiu has been deeply rooted in the hearts of the people. Langjiu has always adhered to the corporate philosophy of "generous, upright and domineering", the product concept with both fashion sense and mystery, and Langjiu's unique "one tree, three trees". "Flower" brand strategy has become a prominent symbol of Langjiu.

“Model of Maotai Fragrance·Honghualang” and “Harmonious Fragrance·Bridegroom Wine” represent the high-end product line of Langjiu. They have won numerous reputations and can be regarded as models; "Let Brave Fill Yourself·Langpai Special Song" respectively reflects Langjiu's historical heritage and emerging talents of the times, and represents Langjiu's mid-range product line.

In addition, in 2011, the Langjiu Group worked hard to create the "Luxury Sauce Flavor and Long-lasting Collection" - Langjiu's ultra-high-end collection series, which is unique in the industry and advocates that Chinese Langjiu people enjoy "good luck for thirty years and good fortune for fifty years. Prosperous for a hundred years" life experience.

Langjiu Group plans a construction fund of 10 billion yuan to build China's largest soybean wine production base and a Chinese liquor Bordeaux with international standards and Chinese characteristics. It will combine the construction of Langjiu's 50,000-ton soybean wine production base with red wine. The tourism development of culture, mountain culture, cave culture and traditional wine-making culture can be organically combined to explore the heritage of Langjiu brand, enhance the brand value of Langjiu, and increase the international influence of Langjiu.

Break through the old pattern and create a new future. Langjiu Group will always adhere to the brand strategy of "Flying Spirit·Chinese Lang" and implement the promotion strategy with "Wolves dancing together, sharing resources, and concentrated breakthroughs" as the core. Brand and sales will keep pace with each other, and will be continuously optimized. The product structure and the Chinese Lang spirit of higher, faster and stronger have made Langjiu an indispensable and huge influencer in the industry.