Tasly's comprehensive internationalization began in April 2006, and it is planned to take ten years to achieve the ambition of comprehensive international development. Tasly will rely on global cooperation to cultivate a team of high-end talents; rely on technological innovation to form a round of industrial leapfrog development; rely on scientific research models to build a technological research and development platform; rely on multi-party enterprising to create a new international enterprise status; rely on industrial management , establish a solid foundation for technology management; rely on international enterprises to achieve a vision that benefits all mankind!
Internationalization strategy
Connotation: Everything revolves around meeting the requirements and concepts of internationalization, building the development ideas of the big health industry, and preparing for the 100th anniversary of the "Eleventh Five-Year Plan" period. The foundation has been laid for the ranks of billion enterprise groups.
Specific content: First, product internationalization, and second, capital internationalization. The close integration of the international product market and the international capital market will drive the overall improvement of R&D, production, operation and management.
For the internationalization of products, implement the "three-step" strategy: first, use direct sales methods to quickly cover the market in developing countries, using full-scale, wide-coverage direct sales; second, use Agency-based distribution aims at markets that do not have the conditions for direct sales development and markets in underdeveloped areas, looking for companies with marketing capabilities and regional influence to carry out professional distribution and quickly occupy the market with points and areas; the third is to use technology and specialization It adopts a marketing model, takes the road of clinical medicine promotion, and enters the mainstream prescription drug market in developed countries through the approval of pharmaceutical laws and regulations in developed countries.
The internationalization of capital adopts three models: First, it is necessary to use brand advantages, technological innovation and marketing capabilities to widely absorb strategic partners from developed countries, enter the Tasly development platform, and conduct diversified cooperation ; The second is to use capital investment as a link to go global, conduct strategic cooperation investments with projects suitable for our development, and establish an international development platform; the third is to carry out planning and packaging, with the group as the core, select opportunities suitable for the international capital market, and the group will be listed as a whole , enter the international capital market, and achieve comprehensive capital internationalization and asset securitization.
Specific requirements: Concentrate all thoughts on corporate development strategy and business philosophy; unify all actions towards the direction and goal of comprehensive internationalization; integrate all work processes and industrial planning into the big health industry ; Upgrade all data and conclusions to accurate and scientific standards; unify all codes of conduct to ensure product quality; embody all commitments into high-quality customer service.
International market expansion
Form two business sectors and two organizational systems: international trade and international direct sales. It has established an international marketing model that expands from developing countries to developed countries, with direct sales as the leader and driving distribution. It has formed a market layout with four regions and one point (the "four regions" are the Asian region centered on Malaysia and South Korea; the European region centered on the Netherlands and France; the North American region centered on the United States; and the African region centered on South Africa and Nigeria. area; "one point" is Russia).
International direct selling has realized the integration of the two major regional markets of Southeast Asia and Africa. Product sales in the African market have grown rapidly, with 220,000 network users covering 20 countries, and local brand effects have been formed. The continuous expansion of overseas cooperation channels has laid a solid foundation for modern traditional Chinese medicine to enter the international mainstream pharmaceutical market.
The distribution market continues to increase market development efforts by strengthening technical cooperation and developing strategic cooperation and alliances with internationally renowned companies. The company's products have been trademarked in 34 countries around the world, and have entered the mainstream pharmaceutical market as pharmaceuticals in 16 countries and regions, including the Netherlands, South Africa, Russia, and South Korea. In 2006, Compound Danshen Dropping Pills were successfully launched in the markets of Pakistan and India, two South Asian countries. Tasly adheres to the development idea of ??"new thinking, high technology, high starting point, high speed", starts with science and technology, drives by the market, and promotes the rapid development of the enterprise with culture, and gradually builds and improves the company's "pursuing the unity of nature and man, improving the quality of life" " is the corporate philosophy, with "three-person cultural practice" as the core connotation, "people-oriented, integrity and accessibility" as the common values, "aggressive innovation, hard work and dedication, excellence, and pursuit of perfection" as the corporate spirit, and "creation "Health and everyone's enjoyment" is the corporate goal, "a century-old enterprise, a century-old education, a century-old brand" is the strategic concept, and "innovation" and "speed" are the characteristics of the corporate culture system.
Tasly’s corporate culture highlights the characteristics of “the integration of national culture and modern culture, the integration of advanced culture and market activities, and the integration of military tradition and corporate management”. In accordance with the combined effect of "law of value" and "corporate culture", we insist on independent innovation, enhance corporate competitiveness, strive to create the advantages of a large health industry cluster, comprehensively build an innovative enterprise, and continue to achieve excellent results one after another.