The brand design and logo naming of Taier Pickled Fish are very "personalized". Basically, the Pickled Fish on the market are prefixed with Sichuan, Chongqing, authentic Lao Tan, etc., "Tai Er" This name captures the user's "novelty-seeking psychology"; the overall logo uses black and white as the main color, gold as the auxiliary color, and uses a combination of prints and comics. The contrast is very strong, and the simple colors can maintain the style of the offline store. A high degree of consistency improves the decoration efficiency of new stores. Time is very important for offline stores (anyone who has done offline printing should know how difficult it is to correct colors).