Nowadays, people pay more and more attention to intellectual property rights, and the brand concept has been deeply rooted in people's hearts. As a trademark, it represents the image of a company. Many people only know a company from its trademark, so trademarks have high commercial value. What are the main aspects of the value of trademark registration?

The performance in the trademark registration market mainly includes reputation value, economic value, rights value, etc. Let us take a look at these aspects.

The reputational value of the first trademark registration. The reputation value of trademark registration is reflected in the reputation and popularity of the trademark in the market. Factors that determine trademark reputation include the quality of the product represented by the trademark, the category in which the trademark is applied, and the market share of the product represented by the trademark. The reputation value of the trademark registration is the intangible wealth of the enterprise. A reputable trademark can improve the competitiveness of an enterprise and help it open up the market and seize the market. It can be said that shaping the corporate image based on providing high-quality services is the reputation of every entrepreneur. Therefore, the reputation value of trademark registration is an important part of the trademark value, but the trademark is the main symbol to test the technical strength, management ability and competitive awareness of the enterprise.

The economic value of the second trademark registration. Trademark registration is a tangible material product. A reputable trademark should invest a certain amount of social labor, and this social labor should be expressed in the form of a certain amount of currency. Including various fees involved in the trademark manufacturing process (market research fees, design fees, raw material fees, printing fees) and trademark legal protection fees (query fees, registration fees, renewal fees, agency fees), etc. The economic value of a trademark is the material condition of the trademark's value and is the tangible property of an enterprise that can be calculated in loan currency. This is the economic value of a trademark.

The property value of the third trademark registration. Trademark registration has good property value and can be used in transactions. During the transaction or transfer process, trademark migration is essentially an asset exchange relationship, which shows the power value of the trademark. Such as trademark application license to obtain income, etc. The power value of a trademark can only be obtained under legal conditions, and the power value of a trademark belongs only to the trademark registrant.

Trademark is an intangible asset of the enterprise, and trademark registration is also a knowledge. You must learn it all the time to make the trademark realize its value.